The Business of Design:

Creativity, Innovation and Entrepreneurship

Call for Chapters

 

Deadlines

Abstract submission: 1st June 2010

Draft chapter submission: 10th September 2010

Final chapter 31 January 2011

 

Introduction

This book is about creativity and entrepreneurialism in the context of
design. It focuses on design businesses

and the knowledge and understanding designers need in order to apply
their ideas in business. The authors

take an interdisciplinary approach, showing how design business
innovation is based on strong competencies

in creative design practice, combined with marketing and corporate
strategy skills and an understanding of

broader contexts such as culture, identity, sustainability and
inclusivity. 

 

Design matters because it has the potential to make a difference to how
we live, what kind of society we live

in and what kind of planet we inhabit. However, economic performance
also matters and increasingly, wealth

generation will depend on creativity, innovation and design. Creative
design skills, a responsible and environmentally

aware approach and a clear understanding of the market will be more
significant than the recent

model of low cost, volume production, long supply chains, unsustainable
use of resources and exotic financial

engineering. We need to think globally about markets and social,
environmental and economic impact, while

at the local level, design can help companies to differentiate
themselves in an increasingly competitive global

market.

 

Objectives of the Book

* To provide an essential textbook on business for design students,
lecturers and practitioners, written from

the perspective of designers.

* To challenge conventional views of design, using interdisciplinary
approaches with a scope of subject

matter which extends beyond traditional design specialisms and problems.

* To demonstrate the relationship between creativity, design, innovation
and entrepreneurship via a broad

range of case study examples.

* To show how successful design businesses combine creative,
'designerly' ways of thinking and working

with analysis of strategic opportunities and market research, technical
innovation and a reflective

awareness of broader contexts.

* To enable designers to appreciate and use business strategy to become
effective and responsible entre

preneurs or to move beyond a narrow design focus to play a more
significant strategic role in their

organisations.

 

Target Audience

Design students, teachers and practitioners interested in bridging the
gap between design and business

cultures. The book will also be highly relevant to students and
practitioners in design management, design

entrepreneurship and business management.

 

Recommended Topics

Chapters will address cross cutting themes and provide examples which
illustrate these themes, via case

studies. The Design Business in Action section chapter topics may be
related to particular case studies or

design areas. Examples of themes and case study topics include, but are
not limited to the following:

 

Approaches to Design

* Design thinking

* Use of research in design process

 

Innovation, Management and Entrepreneurship

* Managing creativity: process, roles and models of working in design

* Incubation and establishment of design businesses

* Ownership, sharing and IP in differing business models

* Microbusiness, remote collaboration and the global market

 

Design Business in Action

* The sustainable total product offering

* Innovating from waste: the supply chain and creative risk

* Fair trade production and creative partnerships

* Cultural identity and a sense of place in design brands

* Brand identity and authenticity

* Creating inclusive design: marketing strategy and consumer identity

* Targeting niche and subculture markets

* Participatory design and product development: empowerment in the
design process

* Corporate strategies for customised design

* Gendered marketing

* Corporate competences in the creative industries

* Promoting the creative identity: craft marketing

 

Submission Procedure

Researchers and practitioners are invited to submit a 2-3 page chapter
proposal in Word. Authors will be

notified by 25th June 2010 on the acceptance of their proposals. The
final chapter will be c4-5,000 words long,

supported by strong visual images and Harvard referencing.

 

Inquiries

Inquiries and submissions to:

Dr Emily Baines 

Programme Leader: MA Design Innovation Faculty of Art & Design

Faculty of Art & Design De Montfort Universtiy

De Montfort University The Gateway

Leicester Leicester

LE1 9BH LE1 9BH

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Professor Stephen Brown

Director, Knowledge Media Design, De Montfort University

http://kmd.dmu.ac.uk <http://kmd.dmu.ac.uk/> 

tel: 0116 257 7173

mob: 0787 246 3355

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Visiting Fellow, Centre for Distance Education, University of London