Hi Martin,
No problem at all - pleased do. Please do get in touch if you'd like to chat about anything in more detail.
[log in to unmask]
Best,
Claire
________________________________________
From: Museums Computer Group [[log in to unmask]] On Behalf Of Martin Bazley [[log in to unmask]]
Sent: 22 April 2010 11:01
To: [log in to unmask]
Subject: Re: Museum facebook evaluation
Hi Claire
I am doing a session on use of social media at GEM conf in Sep. I
would love to reference your work, if that would be OK.
Martin
---
Martin Bazley
0780 3580 727
www.martinbazley.com
Sent from my iPhone
On 22 Apr 2010, at 10:20, "Claire Welsby" <[log in to unmask]> wrote:
> Hi everyone,
>
> At Kew, we're measuring the impact of our Facebook presence in a
> number of different ways. It's part of a broader piece of analysis
> work that we do on a monthly basis across all our official social
> media channels (Facebbok, twitter, YouTube and Flickr)
>
> They key tools we use for measuring the impact of our Facebook Fan
> page are:
> * Facebook insights - measure fan growth, demographics (age,
> gender), Fan distribution (where they live in the world)
> * Google analytics - measuring website referrals from Facebook
> * Facebook have also started to send monthly emails to Fan page
> owner with 'interaction data' incl. number of views, number of ew
> fans, number of likes, number of comments etc. This has proved
> really useful and saves a lot of time.
>
> Please do get in touch if you'd like to find out more about what
> we're doing. I plan to do a follow up blog post on this issue
> shortly. Here's a related (previous) post that may be of interest.
> http://digitaladventures.wordpress.com/2009/11/18/kew-goes-to-measurement-camp/
>
> Claire Welsby
> Senior Producer, Digital at Kew
> ________________________________________
> From: Museums Computer Group [[log in to unmask]] On Behalf Of Paul
> Connell [[log in to unmask]]
> Sent: 22 April 2010 08:17
> To: [log in to unmask]
> Subject: Re: Museum facebook evaluation
>
> I was interested to find out at a meeting I attended yesterday, that
> certain museums in our area of the world ban their staff from using
> facebook, even as a private individual. So there is an interesting
> case of double standards here when it is both an advertising medium
> - and a force of control!
>
> Paul Connell
> Assistant Curator
> Chippenham Museum & Heritage Centre
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf
> Of Tehmina Goskar
> Sent: 21 April 2010 09:52
> To: [log in to unmask]
> Subject: Museum facebook evaluation
>
> Dear group,
>
> Does anyone know of any thorough evaluation of the impact of museum/
> cultural
> organisation related facebook pages? What I am interested to know is
> whether
> from a mere presence on facebook to fully utilising all its tools,
> does it
> convert to greater awareness of organisations, collections,
> exhibitions or
> campaigns? Does it convert to more effective learning provision?
> Does it
> make more people come through the door? How has these been measured?
>
>
> Does this data exist yet? Particularly for smaller to medium
> museums, as
> opposed to big name nationals.
>
> Any information would be very much appreciated.
>
> With all good wishes,
> Tehmina
>
> --
> Dr Tehmina Goskar, MA AMA
> [log in to unmask]
>
> Visiting Fellow, School of Humanities, University of Southampton
> Historical and Museum Research
> Web Communication and Learning Development
>
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