Apologies, will attempt to make this one easier to read! If it doesn't work -
does anyone know how to get it right?!
Closing date: 12 noon, 15 March 2010
Value: Up to £15,000
The NCCPE has partnered with the ESRC to launch a call into existing
academic literature on Using Segmentation Tools for Public Engagement
Benefit.
A synthesis is required looking at what is known and unknown about the
underlying principles, techniques, benefits and constraints of using
segmentation and segmentation tools in public engagement contexts. The
synthesis will uncover and synthesise current academic literature and reports,
outlining existing data and highlighting any trends and/or gaps in existing
knowledge. The final product of the synthesis will include a written synthesis
report along with a PowerPoint presentation.
Overview: The term Public Engagement (PE) implies there is a group of people
known as The Public. However, few PE practitioners think of the public as a
uniform, homogenous whole. They subdivide, or segment, the public either
implicitly or explicitly. Methods of identifying publics can include grouping by
socioeconomic class categories, gender and age divisions, and levels of
academic qualifications. More recently there has been surge of interest in
many sectors where publics have been identified by their current interest in,
attitude to, or current behaviour around, a particular issue. Examples of
sectors currently using or discussing public segmentation for engagement
purposes include social marketing, public relations, environmental
communication, science communication, public consultation, and institutions
such as the BBC, UK Government and cultural institutions such as the Arts
Council England. The underlying motivation for segmentation is an assumption
that each subgroup will respond to a communication or engagement activity in
a similar manner. The assumption does not always hold, but the use of
segmentation may nonetheless prove beneficial.
The review will investigate:
The underlying principles and purposes of public segmentation;
The strengths and challenges arising from segmenting the public for
engagement purposes;
The different models currently available across disciplinary settings and how
these have been applied, e.g. in health, education, environment, etc;
The tools, models and methodologies which have been used, and
The strengths and weaknesses of these, and examples of those which have
been effective.
This is a collaboration between the National Co-ordinating Centre for Public
Engagement (NCCPE) and the ESRC, with the NCCPE managing this call
through the University of Bristol e-tendering system, ProContract. All relevant
documents, including application forms and further information is available by
registering at:
https://tender.bris.ac.uk/procontract/bristol/supplier.nsf/frm_home?openForm
**********************************************************************
1. To suspend yourself from the list, whilst on leave, for example,
send an email to mailto:[log in to unmask] with the following message:
set psci-com nomail -- [include hyphens]
2. To resume email from the list, send an email to [log in to unmask] with the message:
set psci-com mail -- [include hyphens]
3. To leave psci-com, send an email to [log in to unmask] with the message:
leave psci-com -- [include hyphens]
4. Further information about the psci-com discussion list, including list archive, can be found at the list web site: http://www.jiscmail.ac.uk/lists/psci-com.html
5. The psci-com gateway to internet resources on science communication and science and society can be found at http://psci-com.ac.uk
6. To contact the Psci-com list owner, please send an email to mailto:[log in to unmask]
**********************************************************************
|