EPIC2010" Do / The way of ethnography
When: August 29-September 1, 2010
Where: Midtown Conference Center, Tokyo, Japan
Papers: Abstract submission deadline March 14, 2010
Workshops: Proposal submission deadline April 22, 2010
Artifacts: Proposal submission deadline May 2, 2010
Pecha Kucha: Proposal submission deadline May 9, 2010
The start of this new decade marks an exciting new departure for EPIC, as we
move
beyond North America and Europe for the first time ?" to Tokyo.
EPIC is the premier international forum bringing together artists, computer
scientists,
designers, social scientists, marketers, academics and advertisers - and
others! - to
discuss recent developments and future advances around ethnographic praxis.
We seek original, high quality and engaging papers, workshops, artifacts and
presentations concerning ethnographic praxis in industry, including case
studies on
research investigations, methodological & theoretical advances, discussions
on
outcomes, standards, and new applications of ethnography around this
year?Ts
conference
theme:
" Do / The way of ethnography
Do captures the sense of individual mastery that is achieved only with the
help of a community and its rich heritage. Do implies a body of knowledge
and
tradition with an ethic and an aesthetic.
Do is the ?path? we have travelled and also the way ahead of us.
'Do' is one's sense of value reflected in a number of spiritual, martial, or
aesthetic
disciplines which has been very influential in every aspect of Japanese
cultures and
societies. 'Bushido,' as portrayed in the movie 'Last Samurai,' is one of
the most famous
examples of the Japanese way of thinking. Also, Do can be seen in martial
arts (e.g.
Judo, Aikido and Karate-do), and in aesthetics, such as Sado (the way of
tea), Kado (the
way of flowers) and Shodo (the way of writing).
EPIC 2010 will feature a wide range of ethnographic applications in
industry, different
?ways? forward. Ethnographic praxis in industry is global in scope, but
adapted to
different geographies (Asia, Latin America, Middle East, Europe, North
America),
different contexts (academia, business, NGO?Ts, government), different
industries
(technology, healthcare, consumer goods, advertising) and different purposes
(product
innovation, strategy, interorganizational collaboration, communications,
policy making).
Join Epic 2010 and help define Ethnography?Ts Do. Show others ?the
way? of
doing
ethnography in your context, in your industry, in your geography, for your
goals.
We are looking to feature different aspects of Ethnography Do:
Normativity: Quality standards, best practices, proficiency/mastering the
discipline,
benchmarks, rigorous process/outcomes
Specialization: Inclusion of new disciplines to enrich the practice, new
contexts/applications of ethnographic praxis, new ways to do ethnography
(online
ethnography, etc.)
Transmissivity: Taking to new heights, exploring new territories, opening
doors,
spreading the value of ethnography, communicating results in new ways.
Authoritativeness: Tradition, recognition, acknowledgment /appraisal of the
past, and
solid foundations, deep reflection for inner strength and energy.
Universality: Optimism, human values, path towards the future, balancing
science +
art, growth, innovation to be prepared for what?Ts next
As we enter a new decade we want to focus on defining the practice from
within,
exploring different applications of ethnography in industry and defining as
a community
what the future will hold for us. Come join us at EPIC2010 in Tokyo, one of
the most
innovative, but also one of the most traditional cities in the world ?" the
perfect setting
for exploring, learning, discussing, reflecting and defining:
" Do / The way of ethnography.
In the attached document you will find details about how to make submissions
for the
Papers, Workshops and Artifacts and Pecha Kucha sessions.
EPIC2010 Tokyo Co-chairs:
Simon Pulman-Jones, GfK
Luis Arnal, in/situm
Hiroshi Tamura, Hakuhodo
For up to date information and further details please visit:
http://www.epiconference.com/epic2010
Send any inquiry about the conference to:
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(epiconference) or
join the Linkedin group (EPIC)
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