Insights into the secrets of animated storytelling
The Faculty of Design, part of the Lucerne School of Art and Design, is the
initiator and organiser of the LIAA - Lucerne International Animation Academy.
With many friends and colleagues from the world of animation having agreed
to attend, the Faculty of Design is arranging an event from 8 to 11 December
2009. At this event, prominent representatives of art research and practical
application will come together to take part in an open exchange of
fundamental questions around dramaturgy and its application in animation.
As an art form in its own right, animation is, above all, employed to relate
stories. Bringing all forms of art together, animation thus places
substantial demands on its creators.
We have identified a dearth of consolidated knowledge, in particular in the
complex subject area of dramaturgy. Contrary to its multi-faceted and
extensive use in all areas of communication and its omnipresence in everyday
life, knowledge of animation's function in society and its specific method
of production is rarely a matter of theoretical reflections.
The LIAA, located at the interface between theory and practice, has set
itself the goal of nurturing and deepening the dialogue on animation. All
people practicing, lecturing or studying in the areas of animation and media
are thus offered the opportunity for unique cross-discipline reflection on
theoretical and practical questions relating to the genre. The LIAA will
thus operate as a professional forum and place strong emphasis on an
internationally positioned programme focus.
The programme offers presentations - speeches, lectures, dialogues,
discussions, film screenings and exhibitions. These will be presented by
recognised artists, critics, researchers and lecturers. By means of
documenting and evaluating the various viewpoints and positions, the LIAA
aims to collect new knowledge for education, practical experience and research.
The programme's content will be further widened via the presentation of
various research projects (Research Window), which will be connected to the
event's central theme. This element of the programme is the responsibility
of the research department, Lucerne University of Applied Sciences & Arts.
The Visual Narrative Competence Center, located in our university, will
discuss questions on dramaturgy of animated advertising films.
On a further platform, organised by the Federal Department of Culture's film
section, questions will be raised and answers searched for concerning the
potential future direction of animation film advancement in Switzerland.
For the general public, the LIAA programme will be expanded by means of film
presentations, a night special programme in the city cinema, as well as
exhibitions.
The LIAA also understands its role as a "laboratory" for artistic research.
Artistic processes and viewpoints will be exposed, researched and documented
in a cross-discipline environment. Participating practitioners in the
creative branch will thus be enriched with ideas, critique and tutelage for
their practical work.
It remains for the LIAA to hope that the questions raised offer the
participants new insights into the secrets of animated story telling, bear
exciting findings, enable productive encounters, and generate creative ideas.
Welcome to Lucerne!
Otto Alder
Head LIAA
Roman Aebersold
Head R&D, Faculty of Design, Lucerne School of Art and Design
LIAA website:
http://www.liaa.hslu.ch/
LIAA programme overview:
http://www.liaa.hslu.ch/sites/default/files/091022Programme_Overview.pdf
LIAA flyer:
http://www.hslu.ch/d-liaa_flyer.pdf
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