Time to sign up to this event - at credit crunch prices!


>Marketing your information service in challenging times: policy and practice
>ALISS One Day Summer Conference
>Coventry University 29th July 2009
>9.00-4.30
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>On 29th July, ALISS (Association of Librarians and Information Professionals in the Social Sciences) will be holding a one day conference on the topical issue of how libraries and information professionals can market their services during the credit crunch. It will include presentations from a range of perspectives and practical tips from practitioners. The speakers will include:
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>*	Olivia Llewellyn and Theresa Morley - Practical tips from the frontline – examples of marketing techniques employed by subject librarians at Coventry University 
>*	Using web 2. 0 tools in marketing your Library service, Lisa Charnock, Intute
>*	Insight into the undergraduate perspective – what students and Generation X researchers need in terms of marketing from the library
>*	The importance of marketing digital collections, including a small case
>study from Harvard's Open Collections Program Christine Madsen – Partner, MjU Knowledge Consulting
>Research Assistant & DPhil Candidate, Oxford Internet Institute
>*	Students, Librarians and Marketing the Library: a collaborative project between postgraduate Information Science students and Library staff at Loughborough University. Becky Laing Academic Librarian (Engineering) Frank Parry Academic Librarian Engineering (Science)
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>Cost: £75 ALISS Members, Non-Members £95. This will include a buffet lunch plus mid morning and afternoon tea/coffee.
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>Registration: Places are limited. To register contact:  Heather Dawson, ALISS Secretary, LSE Library, 10 Portugal Street, London, WC2A 2HD. [log in to unmask] 
>Completed forms can be e-mailed to [log in to unmask] 
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>ALISS (Association of Librarians and Information Professionals in the Social Sciences) Membership Form
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>I wish to attend the July one day conference 
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>Cancellations must be made within 1 week of the event. If less than one week’s notice is given participants will be invoiced for the full cost.  
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>Provisional Conference Programme
>9.00 – 9.30 Coffee and Registration
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>9.30 – 9.45 Welcome to Coventry – Nick Stokes, Director of Marketing and Communications, Coventry University
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>9.45 – 10.30 Olivia Llewellyn, Subject Librarian, Business and Theresa Morley, Assistant Subject Librarian, Health and Social Care, outline three small marketing projects in the Lanchester Library with which they have been involved: an event for academics in the Business School; a competition to design a jute book bag and a promotional video made using the Echo 360 lecture capture system
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>10.30 – 11.00 Coffee
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>11.00 – 11.45 Lisa Charnock, Intute, will speak about using Web 2.0 tools for marketing
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>11.45 – 12.30
>Students, Librarians and Marketing the Library: a collaborative project between Information Science students and Library staff at Loughborough University>
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>Becky Laing, Academic Librarian (Engineering) and Frank Parry, Academic Librarian Engineering (Science) will talk about a collaborative project between students on an Information Science course and Library Staff from the Marketing and Publications Team. Students formed themselves into groups who were given 'marketing briefs' - agreed between the course organisers and Library staff - on several aspects of the Library and its services. The students presented their reports to the client - the Library - who in turn provided evaluative feedback. 
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>12.30 – 1.30 Lunch
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>1.30 – 2.15 speaker Christine Madsen from Oxford Internet Institute will speak on issues surrounding the marketing of digital collections, sharing her experiences of eresources at Harvard University.
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>2.15 – 3.00 The undergraduate perspective.  Nikki Hodgkinson, a final year Advertising student at Coventry University, discusses what students need to know about libraries, when they need to know it and where and how we should sell it to them
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>3.00 – 3.30 Coffee and discussion
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>3.30 – 4.00 Tours of the award winning Lanchester Library building
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Please access the attached hyperlink for an important electronic communications disclaimer: http://www.lse.ac.uk/collections/secretariat/legal/disclaimer.htm