I have found that one...
http://www.designweek.co.uk/Articles/141362/Brand+valuation+is+an
+utterly+meaningless+process%2c+says+Wally+Olins.html
To me, there always something a bit ironical when gurus despise what
they have heavily contributed too...
I know the case quite well, Starck being one of the best in the field.
Regards,
Jean
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