Hi Nicola
I agree with you. I do think we have a lot to research to establish the
differences.
Ciao
Bitiz
----- Original Message -----
From: "Nicola Morelli" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Sunday, March 29, 2009 5:28 PM
Subject: Re: Service Design - the Challenge.
Hi Bitiz,
I must have been confusing in my previous message, because in fact I
personally consider service design NOT to be an extension of product design.
But I understand that many of my colleagues have this opinion about service
design. I prefer to consider product design and service design as two quite
different activities, or at least as being in two very different
disciplinary domains.
Ciao
Nicola
Nicola Morelli, PhD
Associate Professor, School of Architecture and Design
Aalborg University
Ph: +4599409928 Mobile +4531124669
blog: nicomorelli.wordpress.com
wiki: servicedesign.wikispaces.com
skype: nicomorelli
-----Original Message-----
From: PhD-Design - This list is for discussion of PhD studies and related
research in Design [mailto:[log in to unmask]] On Behalf Of Bitiz
Afflalo
Sent: 29. marts 2009 22:06
To: [log in to unmask]
Subject: Re: Service Design - the Challenge.
Dear all
Victor and Robert e-mail reminded me a type of design project I've been
working a lot, and about which I've been thinking and trying to research.
So, first of all, thanks for the books pointed.
As a designer, I just finished a master degree on Urbanism, in the Federal
University of Rio de Janeiro - PROUB | FAU, with a study on street peddling
and its occupation of public space, as a challenge to urban design
solutions, considering that this panorama does not seem to be a transitory
phenomenon and that these activities will not disappear from national and
worldwide economies in the foreseen future. The proposed approach
methodologically encompasses diverse aspects: historical - for comprehension
of the cultural behavior and social relationships tied to development of the
activity; legal - as the object of disciplinary laws; urban management - in
the observation of day-to-day control; territorial - in the occupation of
public space in urban design; and design - in the creation of activity
supports that occupy urban space.
My design project experience includes furniture design [schools], urban
furniture [out of home companies and city hall], signs systems [hospitals,
schools, shopping malls, manufactures companies] and exhibition design
[cultural institutions or business companies].
Trying to understand all the interactions and specific criteria of this type
of design project, I wrote a paper for the 3rd International Congress of
Research in Design, in 2005, in Rio de Janeiro, titled "Design for Public
use". The first time I heard about this matter was a title of an exhibition
in the middle of the seventies, in Netherlands or Denmark. I can't precise
it because I lost its poster. At that time I was already working with this
type of projects.
Although I am not formally researching on this matter, I am constantly
thinking and reading and trying to define some specific issues, during my
work on these projects. One of them is the difference of project research
and development. There is a triangulation of interests in this type of
project. It is due to the user lack of choice. One cannot change the urban
furniture or choose another desk to sit on a classroom. We cannot ask for
the replacement of a sign system. The power of the users on product design
for consumer market is different, because they will or won't buy it.
Another point that will count on the decisions in design process is the type
or size of production which will interfere in the decisions on the material
and processes of manufacturing it.
As all these products will be in a constant dialog with the environment, it
is fair to consider an interaction with the architectural project of that
space.
Are transdisciplinary methodology a good way in developing the design in
these cases?
These are some of the points I am looking forward to understand better this
type of project.
Nicola considered service design as an extension of product design, as an
alternative paradigm. I do too. But its process of design must be quite
different from a product for the consumer market.
My question is: are these projects among the ones you call as service
design?
I understand that health and transport facilities can be considered design
for public use.
Under my point of view, I really understand we need to go on the research of
designing services, and there is alredy a new area of research.
Best regards
Bitiz Afflalo
afflalo e associados design ltda
r. Eng Cortes Sigaud, 105 | 203
CEP 22450-150 RJ Brazil
tel: [5521] 2205 4302
fax: [5521] 2551 9542
cel: [5521] 9916 9626
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