Hi Phillippa. I'm glad you enjoyed the essay.
Although visual rhetoric is not a new topic, I'm hoping to add to the
existing conversation. I contend that the aesthetic material of design is
rhetorical--and not just the obvious tactically persuasive aspects, but also
the shape, feel, substance, and even the smell. I also think the designed
object ought to be more central in contemporary visual scholarship, and I
believe that rhetorical analysis of a design artifact can reveal new
insights about the culture in which the object was designed.
I am just finishing a collection, entitled Visible Culture: Visual Rhetoric
and the Special Eloquence of Design Artifacts, that will be going to press
in January. I'd be happy to send you a table of contents and other
information if you'd like. I am also finishing an essay for Eye magazine on
the topic.
If you don't mind, could you tell me about your work as well?
Thanks.
Leslie Atzmon
Philippa Kethro wrote:
>
> Thank you, Eduardo Corte-Real, for your link to 'not the one and only
> periodical about design'. I was thrilled to read Leslie Atzmon's article
> in
> this periodical, 'Forms of persuasion: The Visual Rhetoric of Design
> Artifacts http://www.iade.pt/designist/pdfs/002_01.pdf.
>
>
>
> I see that Leslie Atzmon is an Associate Professor of Graphic Design and
> Design History at Eastern Michigan University in the United States.
>
>
>
>
>
> Perhaps Leslie, or Richard Buchanan, or other list members can give me an
> indication of what are design educators in their neck of the woods are
> doing
> about facilitating student learning about design rhetoric? I'm working on
> a
> PhD proposal investigating this aspect of design pedagogy in higher
> education in South Africa.
>
>
>
> Thanks,
>
>
>
> Philippa
>
>
>
>
>
>
>
> Philippa Kethro
>
> Tel +2731 3032637
>
> Mobile +270761746796
>
>
>
>
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