Hi Marco
Here's my attempt at answering your questions:
• is the connection of graphic objects with people strictly visual?
I don't think so. Communication design work is almost always produced
with the intent of getting a response from the target audience. The
intended response is often emotional, and sometimes physical as well.
For example, you see an ad on a beer coaster (to think of an Aussie
example). The client and designer want you to be amused by the ad
perhaps, possibly to respond to it by going to a website or buying a
product and they also want you to interact with it, by putting your beer
on it. If the designer has done a good job, your connection to the
object is visual, physical and emotional.
• can these objects interact in different ways, without depending on
digital
technologies?
Sure. I guess it depends what kind of graphic object you're talking
about, but communication designers often produce various objects that
are meant to interact with one another via the target audience.
Sometimes this is in a passive way, like a coordinated advertising
campaign that includes flyers, billboards and point of sale material
that all reinforce a common message. Other times its in an active way,
like the production of stickers that are intended to be stuck on a
book/magazine by a user. Or branded ping pong balls that are intended to
be used for games but also serve the purpose of promoting an art
exhibition (as the Tate Modern did once).
• can the study of lifestyles help to raise more information, which can
be
useful to the design process?
Of course! The more a designers knows about the person who will be
receiving the communication, the better he or she can design for them.
• allowing user-centered graphic design means going towards personalized
objects?
I don't really know about this one. My understanding is that this is not
necessarily the case, but I'll let someone more informed answer the
question.
Best of luck with your proposal.
Cheers
Katherine
---
Katherine Hepworth
PhD Candidate
National Institute of Design Research
Swinburne University of Technology
144 High Street Prahran
Victoria 3181 Australia
Telephone +61 401 408 804
Facsimilie +61 3 9521 2665
www.swinburne.edu.au/design
http://members.iinet.net.au/~khepworth/index.html
>>> Marco Neves <[log in to unmask]> 05/07/08 4:40 AM >>>
Dear All,
I am currently writing a PhD Proposal in Communication/Graphic Design.
My main concern is how to center the importance of this activity in the
people who connect with these objects and how to improve such material
relations.
I would appreciate any comments or opinions on the subject.
I feel it's very important to gather feedback so I can proceed.
Some questions that come to mind:
• is the connection of graphic objects with people strictly visual?
• can these objects interact in different ways, without depending on
digital
technologies?
• can the study of lifestyles help to raise more information, which can
be
useful to the design process?
• allowing user-centered graphic design means going towards personalized
objects?
Hope to hear (well... read) from you!
Cheers,
Marco
-----
Swinburne University of Technology
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