Katherine-
Sounds like the same kind of work that Rem Koolhaus office takes on-you
might find the book on shopping interesting if you haven't already read
it...it seems that he would have produced other case studies since that book
came out. Also check out Bruce Mau-Lifestyles-I am sure you are familiar
with that work since Mau is considered a graphic designer.
Kathryn
On Sun, Jul 6, 2008 at 8:33 PM, Katherine Hepworth <
[log in to unmask]> wrote:
> Hi Marco
>
> Here's my attempt at answering your questions:
>
> • is the connection of graphic objects with people strictly visual?
> I don't think so. Communication design work is almost always produced
> with the intent of getting a response from the target audience. The
> intended response is often emotional, and sometimes physical as well.
> For example, you see an ad on a beer coaster (to think of an Aussie
> example). The client and designer want you to be amused by the ad
> perhaps, possibly to respond to it by going to a website or buying a
> product and they also want you to interact with it, by putting your beer
> on it. If the designer has done a good job, your connection to the
> object is visual, physical and emotional.
>
> • can these objects interact in different ways, without depending on
> digital
> technologies?
> Sure. I guess it depends what kind of graphic object you're talking
> about, but communication designers often produce various objects that
> are meant to interact with one another via the target audience.
> Sometimes this is in a passive way, like a coordinated advertising
> campaign that includes flyers, billboards and point of sale material
> that all reinforce a common message. Other times its in an active way,
> like the production of stickers that are intended to be stuck on a
> book/magazine by a user. Or branded ping pong balls that are intended to
> be used for games but also serve the purpose of promoting an art
> exhibition (as the Tate Modern did once).
>
> • can the study of lifestyles help to raise more information, which can
> be
> useful to the design process?
> Of course! The more a designers knows about the person who will be
> receiving the communication, the better he or she can design for them.
>
> • allowing user-centered graphic design means going towards personalized
> objects?
> I don't really know about this one. My understanding is that this is not
> necessarily the case, but I'll let someone more informed answer the
> question.
>
> Best of luck with your proposal.
>
> Cheers
>
> Katherine
>
> ---
> Katherine Hepworth
> PhD Candidate
> National Institute of Design Research
> Swinburne University of Technology
>
> 144 High Street Prahran
> Victoria 3181 Australia
>
> Telephone +61 401 408 804
> Facsimilie +61 3 9521 2665
>
> www.swinburne.edu.au/design
>
> http://members.iinet.net.au/~khepworth/index.html
>
> >>> Marco Neves <[log in to unmask]> 05/07/08 4:40 AM >>>
> Dear All,
>
> I am currently writing a PhD Proposal in Communication/Graphic Design.
> My main concern is how to center the importance of this activity in the
> people who connect with these objects and how to improve such material
> relations.
>
> I would appreciate any comments or opinions on the subject.
> I feel it's very important to gather feedback so I can proceed.
>
> Some questions that come to mind:
> • is the connection of graphic objects with people strictly visual?
> • can these objects interact in different ways, without depending on
> digital
> technologies?
> • can the study of lifestyles help to raise more information, which can
> be
> useful to the design process?
> • allowing user-centered graphic design means going towards personalized
> objects?
>
>
> Hope to hear (well... read) from you!
>
>
> Cheers,
> Marco
>
> -----
> Swinburne University of Technology
> CRICOS Provider Code: 00111D
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--
Kathryn Simon
VERMILLIONmedia
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Cultural Producer & Curator
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