Hello,
There is a useful overview of state of the art in understanding
'sub-conscious' cognition in New Scientist (1 Dec, pp. 32-36, 'The other
you'). The science is not new, but the explanation is usefully presented. It
outlines four different types of subconscious reasoning. Damasio's work on
emotional basis of subconscious reasoning integrates well with it.
Together, these form a useful foundation for understanding design cognition
and the subconscious thoughts, feelings and behaviours underpinning users
interaction with objects, interfaces, and systems.
In short, they effectively provide a new basis to reconceptualise most of
the existing literature on design thinking and design cognition in ways that
align with the what happens in peoples bodies. This is useful because
explanations that don't align with the physicality of what happens are
likely to result in faulty design outcomes.
It looks like a great leap onwards from the naivety of explanation of Blink!
and similar speculations in that it provides a usable explanation of how
those phenomena happen in ways that can be taken into account in designing
new products, services, systems and organisations.
I look forward to reading how others see this material!
Best wishes,
Terry
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Dr. Terence Love
Curtin Research Fellow
Design-focused Research Group, Design Out Crime Research Group
Associate Researcher at Digital Ecosystems and Business Intelligence
Institute
Research Associate, Planning and Transport Research Centre
Curtin University, PO Box U1987, Perth, Western Australia 6845
Mob: 0434 975 848, Fax +61(0)8 9305 7629, [log in to unmask]
Visiting Professor, Member of Scientific Council
UNIDCOM/ IADE, Lisbon, Portugal
Visiting Research Fellow, Institute of Entrepreneurship and Enterprise
Development
Management School, Lancaster University,Lancaster, UK,
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