Hello folks,
Would it be worth while including on the home pages of your online HERs a
simple one click survey along the lines of 'where did you hear about the
HER'? It could include options to select e.g. local society lecture; local
library; web search; planning department; school; newspaper article etc
(chosen to fit the measures you are using). Not perfect of course - not
everyone will complete it (you could offer a incentive - prize-draw
perhaps? an aerial photo of your home etc?), but it will at least give you
a basis for evaluating your different approaches.
Edmund Lee
English Heritage
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