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Hello folks,

Would it be worth while including on the home pages of your online HERs a 
simple one click survey along the lines of 'where did you hear about the 
HER'? It could include options to select e.g. local society lecture; local 
library; web search; planning department; school; newspaper article etc 
(chosen to fit the measures you are using). Not perfect of course - not 
everyone will complete it (you could offer a incentive - prize-draw 
perhaps? an aerial photo of your home etc?), but it will at least give you 
a basis for evaluating your different approaches.

Edmund Lee
English Heritage