CRM Analyst - leading telco based in Dublin
if interested reply with CV.
*Role Purpose*
Execution and development of data mining and statistical models required
for analytical CRM. Contribute to the targeting, design and measurement of
the success of campaigns.
*Essence of Role – Key Accountabilities*
1. Proactive propensity modelling, including optimal target market
modelling for new propositions.
2. The modelling and 'maths' needed for campaign optimisation.
3. Overall and consistent measurement of the success of customer
contacts.
4. Provision of all models required for campaign optimisation and
Intervention Vault.
5. Segmentation understanding.
6. Development of Churn models.
7. Contribution to the design of contacts, including facilitating trial
methodologies to test new ideas.
8. Ad hoc analysis when required.
*Role Dimensions*
*Financial (limits/mandates etc.)*
*Non-financial (customers/staff etc)*
§
§
§ Key interface with the CRM manager and proposition owners in
Marketing.
§ Key interface with the Campaigns Execution Team
*Typical Outputs*
§ Production of a Churn Prediction model.
§ Product propensity models.
§ ROI analysis of campaign
*Person Specification*
*Competency / Performance Driver*
*Technical / Professional Expertise*
§ Achievement Oriented
§ Customer Focus
§ Interpersonal Effectiveness
§ Third level degree in a numerate discipline
§ Knowledge of statistical theory and techniques
§ Knowledge of SPSS or SAS software, or experience in a programming
language
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