john,
if you can get hold of my 2006 book on "the semantic turn, a new foundation
fro design" you will find in chapter 7 your insights re validation of
design by future facts addressed and developed into a methodology for design
-- not exactly with your distinction between reliability and validity, but
in terms of the rhetoric required to convince present stakeholders of the
future virtue of a design
klaus
-----Original Message-----
From: PhD-Design - This list is for discussion of PhD studies and related
research in Design [mailto:[log in to unmask]] On Behalf Of John
Stevens
Sent: Wednesday, August 29, 2007 4:54 AM
To: [log in to unmask]
Subject: Designers are from Venus, managers are from Mars
Dear all,
I like Roger Martin's description of designers as validity-oriented,
compared with business managers & leaders who are more reliability- oriented
[<http://www.businessweek.com/innovate/content/sep2005/
id20050929_872877.htm>]. Designers' output, he says, aims to meet an
objective which can only be substantiated with future tests, whereas typical
managers and business leaders prefer to work with (and
demand) reliability - the production of consistent, replicable outcomes.
General as they are, his terms seem to make sense to me, but I can't help
thinking this must be well-trodden ground in design research. Is this so?
I'd like to collate a list of similar design-versus-business stereotypes
from literature, and would appreciate any suggestions.
Best wishes from sunny Cambridge.
--
John Stevens
Doctoral candidate
Institute for Manufacturing
Cambridge University, England.
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