As you might gather from my last message I feel that Ken's challenge
does illuminate something but I'm not sure it's a significant something
in relation to understanding designing, except maybe illustrating the
folly of trying to atomise an essentially holistic activity.
Ken gave the example of a project, by Benktzon & Juhlin, where intensive
work was done to understand the product's environment and use before
commencing to design. I would never criticise such research and I
encourage students to undertake it far more completely and rigorously
than is normal. However Ken's example reminded me of the early work by
Bruce Archer who invested very heavily in this kind of preliminary
research, famously in his development of the Kings Fund Hospital bed
specification in the 1960s, arguably one of the first examples of
intertwining professional practice and research in design.
The Kings Fund bed set the benchmark for UK hospital beds right down to
the present day. In evolutionary terms it is a supremely successful
design that matches Nil Gulari's (2007) concept of a "Killer Product"
whose presence in the marketplace prevents the survival or emergence of
competitors. I'd like to make two observations about it based partly on
my own recent investigations of design and healthcare, including
interviews with hospital bed manufacturers and designers (1), and
observations made by Ghislaine Lawrence, former curator of medicine at
the Science Museum, London, in her doctoral thesis on Bruce Archer and
the Kings Fund bed (Lawrence 2003).
Lawrence demonstrated how Archer's passion for detailed analysis created
a very complete and convincing specification and demonstration design.
However it was based entirely on what was available to be analysed and
what was politically desirable at the time. In particular Archer was
able to pay close attention to the ergonomics of nurses' work, partly
because this was a political priority at a time of labour shortage and
partly because nurses were accessible to researchers and could
articulate and demonstrate their work in useful ways. Archer also paid
attention to a variety of clinical practices that would benefit from
functional additions to the bed design, notably the ability to tilt
patients in ways that helped certain therapies.
The fundamental weaknesses of Archer's approach were rooted in this
backward-looking "snapshot" approach. The labour shortage vanished when
lots of immigrants came to work in the health service, therapeutic
features of the design, still present years later, were obsolete before
the beds were in wide use because of developments in clinical practice,
and the beds did not then, and do not today, provide well for patients'
needs (not Archer's priority), for example compromises in the mechanical
design aimed at clinical and ergonomics requirements led to thinner
mattresses. Despite all these problems, manufacturers in Britain are
paralysed still today because the Kings Fund specification has created
an institutional environment in which only it can survive.
I would argue this is partly because of the power of Archer-style
reductive, analysis before synthesis that is very attractive to
institutions who would find the alternative - a more speculative
approach led by synthesis and accepting/allowing for a high degree of
openness about what the future will need - most uncomfortable. I would
also argue that much of this current list debate seems to be focused on
top-down analytical rhetoric and I feel much more comfortable with
efforts to synthesise the field from the ground up (starting where
designers are), retaining plenty of openness and remembering that taking
something apart can destroy its meaning.
best wishes from Sheffield
Chris
Gulari, N. (2007) "Killer Products in the Market Ecosystem, The Role of
Design in Creating Killer Products" Proceedings of European Academy of
Design Biennial Conference, Izmir, November 2007
Lawrence, G.M. (2003) "Hospital beds by design : a socio-historical
account of the King's Fund Bed : 1960-1975"* *PhD Thesis, University of
London 2003
(1) Should be available in 2008 in a book titled "Design and Healthcare"
to be published by Gower press. I just need to wrestle some relevant
photographs from the various people whose material is described in the book.
*********************
Professor Chris Rust
Head of Art and Design Research Centre
Sheffield Hallam University, S11 8UZ, UK
+44 114 225 2706
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www.chrisrust.net
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