please note this in your diaries: we will be holding a third and final workshop
for our AHRC funded creativity workshop.
Understanding the Role of Creativity in Collaborative New Product Development
3rd AHRC Workshop:
"Balancing Creativity & Risk: decision making and negotiation"
The Centre for Excellence in Professional Learning from the Workplace,
Marylebone Road campus,
University of Westminster
10:00 - 4:00
6th September 2007
(Free attendance; however, places are limited. Please register early)
This is the third in a series of three workshops which explores the role of
creativity in team working & collaboration within new product development.
Collaboration has the potential to encourage creativity but requires:
co-operation and integration, bilateral relationships and mutual commitment.
The realities of collaboration more often are: high task uncertainty, joint
problem solving (eg. through inter-firm project teams) and, often, the transfer
of incomplete information. Organisational structure has been noted to be
significant in innovation and the climate within which the new product
development teams' work needs to be examined to identify methods of
supporting, facilitating and improving creativity. Our guest speakers span the
UK Fashion High Street, the Luxury Global Fashion Industry, the Fashion
Designer Industry and general approaches to creativity. The workshop plans to
explore themes including: does creativity and innovation add value to fashion
businesses; what are the risks ?; balancing risk and creativity: risk of having
or not having creative people in the business; who makes the decisions relating
to creativity and new product development; communication minimising the risks
inherent in creativity; decision making and negotiation in fashion design
teams; new design innovation as the driver for business; and getting acceptance
for new ideas and innovations in fashion .
Speakers include:
Zowie Broach - Co Owner and designer for Boudicca
Farida Kaikobad - Womenswear Buying Director River Island
Annette Brown - Marks & Spencer
Lynne Burstall - Creative Director Mosaic
Tom Young - designer Coast
Dr. Chris Bilton - University of Warwick (author of 'Management and
Creativity: from the creative industries to creative management? (2006,
Blackwells) - to be confirmed
For further details or to reserve a place, contact Pammi at
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