INTERNATIONAL JOURNAL OF SPORTS MARKETING AND SPONSORSHIP
Volume 8, Number 4 of the IJSMS will shortly be available, the contents of
which includes:
Naming Rights as a Sport Sponsorship Instrument
Thomas Bezold
The Soccer Club – Sponsor Relationship: Identifying the Critical Variables
for Success
André W. Bühler, Troy W. Heffernan and Paul J. Hewson
Investigating the Moderating Role of Fit on Sports Sponsoring and Brand
Equity
Jörg Henseler, Bradley Wilson, Oliver Götz and Caspar Hautvast
Effects of Celebrity Athlete Endorsement on Attitude toward the Product:
The Role of Credibility, Attractiveness, and the Concept of Congruence
Yeung-Jo Kim and June-Hee Na,
Tribalism: Definition, identification and relevance to the marketing of
professional sport franchises
Rudi Meir and Don Scott
If you would like further information about the journal or you would like
to discuss making a submission, please do not hesitate to contact me.
Dr Simon Chadwick
Co-Director - Birkbeck Sport Business Centre
Programme Director - MSc Sport Management and the Business of Football
Editor – International Journal of Sports Marketing and Sponsorship
Birkbeck
University of London
Malet Street
London WC1E 7HX
Birkbeck Sport Business Centre: www.sportbusinesscentre.com
Personal web page: www.bbk.ac.uk/manop/management/staff/chadwick.shtml
Sport&EU, The Association for the Study of Sport and the European Union can be found at
http://www.sportandeu.com
|