Call for Papers – IJSMS Special Edition:
“Internationalization of Sports and Sport-related Industries”
Guest Editors
HARALD DOLLES, heilbronn business school, Heilbronn, Germany.
STEN SODERMAN, School of Business, Stockholm University, Sweden.
Reflected by the mass media, sport today has not only become great
entertainment, an occupation and a lifestyle, but strong business as well.
Sport businesses internationalize, build global brands and, increasingly,
develop modes of international operation. The trade around the globe of
sports personalities and teams, sporting goods, sports equipment as well
as the construction of sports complexes, racecourses and arenas has
developed into a multi-billion dollar business in recent years. The United
Nations estimate that sport-related turnover amounts to 3% of total world
economic activity. In total, the global sports industry is valued by the
United Nations at around US$1.5 trillion - or the equivalent of US$240 for
every person on the planet.
This special edition of IJSMS seeks to gain a better understanding of the
internationalization of sports and sport-related industries, including the
motives and patterns of internationalization; the unique strategies for
expanding globally in sport businesses; challenges sport and sport
governing institutions encounters in their quest abroad; and solutions or
lessons they need to learn in the course of going global. Below is a
partial listing of the issues this special edition seeks to address by
taking a critical international perspective:
- Professionalisation, commercialisation and the development of a
marketing orientation in sport.
- Personalities, reputation, branding and sponsorship.
- International market entry and exit strategies in sport.
- Media, new technology and marketing in sport.
- Identifying, understanding and targeting international sport consumers.
- Communicating with international sport markets.
- Regulations of sport governing bodies, institutional control and legal
aspects.
- The construction, management and marketing of sport facilities.
- Social, ethical and moral approaches to sport marketing.
Papers may be theoretical or empirical in nature, methodologically sound
and theoretically grounded. The selection of papers aims to reflect the
diversity of thinking in dealing with the subject. It is expected that
papers will be between 4,000 and 6,000 words in length and these should be
formatted in accordance with the IJSMS’s normal requirements. Case study
submissions, interviews and book reviews will also be considered for
publication. Details of the Journal’s submission guidelines can be found
at http://www.imr-info.com/SM/IJSM/ submit.html.
The date for submitting complete manuscripts is December 1st 2007.
This special edition of the IJSMS (Volume 10, Number 1) will appear in
October 2008.
For further information about this special edition, for expressions of
interest, to submit a finished paper or to receive a copy of the journal’s
editorial policy you should contact one of the following:
Dr. STEN SODERMAN (Guest Editor)
Professor of International Business, School of Business, Stockholm
University
SE-106 91 Stockholm, Sweden
Mob phone +46 708 724 824
e-mail [log in to unmask]
Dr. HARALD DOLLES (Guest Editor)
Professor of Management and International Business, heilbronn business
school
Bahnhofstr. 1, 74072 Heilbronn, Germany
Phone +49 7131 6456 3632
e-mail [log in to unmask]
Dr. SIMON CHADWICK (Executive Editor – IJSMS)
Birkbeck Sport Business Centre , University of London
Malet Street, London WC1E 7HX
Phone +44 20 7079 0802
e-mail [log in to unmask]
Sport&EU, The Association for the Study of Sport and the European Union can be found at
http://www.sportandeu.com
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