Places are still available on our highly acclaimed marketing course (see
delegate feedback below):
CREATING HIGH-IMPACT MARKETING MATERIALS
5 June, London
This practical course will demonstrate how good design and copywriting can
help build brands, develop customer loyalty and generate revenues. It is
suitable for all staff with responsibility for the design and production of
marketing materials.
PROGRAMME:
What is design? Basic building blocks
Headlines, hooks, body and close – copywriting structure
Increasing the impact of copywriting by using motivations
Words as design elements
How to use images to convey marketing messages
Communicating brand values in marketing campaigns
Briefing a designer and working with printers
DELEGATE COMMENTS:
'I’ve found every session interesting and stimulating. Visual support and
material very useful as well as concrete examples and references'
'Very inclusive – the course provided some good practical different
approaches which we can implement immediately'
‘Much better and more practical than I expected - many thanks’
‘Very inclusive - even for some of the more junior staff. The tutor provided
some good practical and different approaches which can be implemented
immediately’
‘A very good course - plenty to act on and some good ideas to develop’
TUTORS: Melinda Kenneway, The Big Idea, and Andrew Giaquinto, Institute of
Physics Publishing.
FEES: ALPSP members £320.00 + VAT, Non-members £455.00 + VAT
Due to ongoing problems with our website please telephone (01865 247776) or
email ([log in to unmask]) to book or receive further
information.
Amanda Whiting, Training Coordinator
Association of Learned and Professional Society Publishers
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