***apologies for cross posting***
IMPROVING THE USABILITY OF ONLINE SERVICES
Friday 6 July 2007, London (NEW DATE)
DELEGATE COMMENTS:
'I would definitely recommend this course - have lots of ideas to take back
and use. All very informative, good interactive course.' Alastair Clark,
Institute of Actuaries
'Tutors were excellent facilitators - experienced and candid about sharing
experiences. Hands-on element actually much better than expected - in fact
all practical elements were.' Jane Anthony, LibraPharm
TUTORS: Martin Kelly, Institute of Physics Publishing, Lucy Power, Ingenta
PROGRAMME:
* Recognition that online interfaces extend beyond websites into areas
such as e-mail
* Examination of the importance and key principles of good design,
user behaviour and its relevance to design process
* Introduction to straightforward tools and techniques for interface
design which will include methods of testing and evaluation
* Real-life examples and practical activities throughout the day to
reinforce the issues being discussed
LEARNING OBJECTIVES: Understand how user-centred design is essential to the
creation of effective online services; use the 'persona' technique to model
representative users of their online services; identify best practice and
worst practice in user interface design; apply paper prototyping as a
value-for-money design technique for online services, and test the
effectiveness of designs for online services using the heuristic evaluation
technique.
WHO SHOULD ATTEND: Non-technical staff who are stakeholders in, or who have
responsibility for or influence over, the online services offered by their
organizations (e.g. product managers, publishers, editors, business
development managers and marketing staff).
FOR FURTHER INFORMATION: www.alpsp.org <http://www.alpsp.org/> ,
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Amanda Whiting, Training Coordinator, Association of Learned and
Professional
Society Publishers, telephone: 01865 247776
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