DEVELOPING STRATEGIC MARKETING PLANS IN PUBLIC LIBRARIES
9 May & 5 June 2007, London
Marketing planning brings together many current library initiatives. It provides a framework for understanding users, developing value propositions and implementing these in an effective and efficient manner.
BENEFITS OF ATTENDING
This course will provide participants with a process to integrate marketing for the many initiatives that public libraries undertake and deliver. This is a highly practical course and a major benefit of attending will be to participate in group work with others facing similar marketing issues.
BY THE END OF THE EVENT PARTICIPANTS WILL HAVE:
· gained an understanding of why marketing planning is a key issue for public library services
· a detailed understanding of the marketing planning process
· a set of tools and techniques to use in marketing planning
· a set of templates to structure their marketing planning activities
· many examples of successful marketing planning in both the private and public sectors
WHO SHOULD ATTEND?
· senior managers who devise or influence policy for their public library service
· those who are expected, or are expecting, to make a significant input into any service plan
· staff looking for a way to integrate several marketing initiatives within general library planning
COURSE LEADER
Terry Kendrick originally trained as a librarian and moved into marketing planning in 1987. Since then he has worked on marketing planning assignments in seventeen different countries for over fifty organisations - private and public sector. He still trains public librarians and his book Developing Strategic Plans that Really Work was published by Facet in 2006.
PROGRAMME
Day 1
09.15 Registration & coffee
9.45 Welcome & introduction
10.00 What is strategic marketing planning?
How have public libraries around the world undertaken this process?
11.15 Coffee
11.30 The benefits of strategic marketing planning
A strategic marketing planning process
1.0 Lunch
1.45 Ambition and public library potential
Understanding the market for public library services
3.00 Tea
3.15 Developing segment specific value propositions
4.30 Close
Day 2
9.30 Regroup & coffee
09.45 Making sound priorities
11.15 Coffee
11.30 Clear marketing objectives and winning strategies
1.00 Lunch
1.45 Attention grabbing marketing communications
3.00 Tea
3.15 Implementing marketing plans and quick wins
4.30 Close
PLACES ARE LIMITED TO: 16
FEES:
CILIP personal members: £380 plus VAT £446.50
CILIP institutional members: £460 plus VAT £540.50
Non members: £530 plus VAT £622.75
HOW TO BOOK:
TO MAKE A CONFIRMED BOOKING:
Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE
TO PROVISIONALLY BOOK A PLACE:
To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, email [log in to unmask] or visit this workshop's web page at http://www.cilip.org.uk/training/training/2007/mp/devstrategicmktplanspubliclibs.htm
(Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.)
BOOKING FORM:
I would like to book a confirmed place on DEVELOPING STRATEGIC MARKETING PLANS IN PUBLIC LIBRARIES, 9 May & 5 June 2007, London
Title: ____________ First name: _________________
Surname: ____________________________________
Job title: ____________________________________
Organisation: ________________________________
Address: ____________________________________
Town:________________ Postcode:______________
Email address: ________________________________
Tel___________________ Fax: __________________
Are you a CILIP member? YES __ NO __
Personal* __ Institutional __ Student** __ Unwaged __
* If you are a Personal Member, but your employer is paying, they will still be charged at Personal Member rate.
** The Student rate applies to personal payers only - but not if organisations are paying the fee
CILIP membership no: __________________________
Dietary/special requirements (sensory or physical)
___________________________________________
PAYMENT OF FEE:
Option 1: __ Please send an invoice
(Your payment will be due within 30 days of the invoice date).
Please give invoice name and address if different from above:
Invoice Name________________________________________
Invoice Address_______________________________________
_____________________________________Postcode_________
Option 2: __ I will be sending a cheque (payable to CILIP) for £_______________
Please tick here if you require a receipt: __
Option 3: __ Please debit £_________ to my credit card
Credit card details:
Name of cardholder:_______________________
Card no: __________________________________ Security code: _ _ _
Address the card is registered to _____________________________________________________________________
_____________________________________________________________________
Expiry date: _________________________________
Signature: ___________________________________
PLEASE NOTE: cancellations received on the day will incur the full fee. If a cancellation is received in the seven working days prior to the event, 50% of the fee will be due.
CILIP keeps any personal information you supply for the purpose for which you have provided it. It is not passed to other organisations unless this is made explicit when you supply it or if we are legally required to do so. However the Institute may from time to time wish to send you information about other services or products it provides.
CILIP reserves the right to alter details or to cancel this event should the need arise.
CILIP has provision for those in wheelchairs. Induction loops are also available.
CILIP, The Chartered Institute of Library & Information Professionals
Registered Charity no. 313014
Message sent by:
Cara Watson
Events Assistant, Training & Development
CILIP
7 Ridgmount Street
London
WC1E 7AE
Telephone: 020 7255 0560
Fax: 020 7255 0561
Email: [log in to unmask]
Visit our web pages at: www.cilip.org.uk/training
|