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Places still available - book now to avoid disappointment
ALPSP Seminar
Know your customers
Friday 16 March 2007
British Institute of Radiologists, 36 Portland Place, London W1B 1AT
Chair: Phil Abrahams, Royal Society of Chemistry
Understanding your customers is vital to developing your business.
Publishers have many different customers - authors, libraries and end-users;
particularly in an electronic environment, all interactions with customers
provide potentially valuable information. This information has to be
obtained with care, to avoid irritating customers; it is an enormously
useful resource and can help publishers of all sizes to identify
under-exploited or even completely new opportunities.
Once you have information about your customers, you need to know how to make
good use of this - how to engage constructively with customers, and how to
provide service which will ensure that they keep coming back. In this highly
practical seminar, we will hear case studies from within and beyond the
publishing market. Experienced practitioners from a range of sizes and types
of publisher will share their experiences of obtaining and using customer
information. Finally, breakout groups will give the delegates a chance to
discuss the nuts and bolts of the techniques which have been presented and
explore how they might put them into practice in their own organisation.
The seminar will be of value not only to marketing staff, but also to those
in both editorial and customer service roles.
Speakers include:
Martin Kerkmann, Georg Thieme Verlag.KG
David Hoole, Nature Publishing Group
Caroline Wain, Royal Society of Chemistry
Erna Kimp, Reed Elsevier
Tony O'Rourke, Institute of Physics Publishing
Fees: including lunch (excl VAT) ALPSP members £185.00; Academic £200.00;
Non Members £305.00
For further information or to book online click here
<http://www.alpsp.org/ngen_public/article.asp?aid=613>
or email Diane French [log in to unmask]; tel: +44 (0)1827 709188
Diane French
Administrative Assistant
The Association of Learned and Professional Society Publishers (ALPSP)
Telephone/Fax: 01827 709188
Email: [log in to unmask]
Please visit our website at: www.alpsp.org
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