This year's conference contains sessions in three strands, engaging to
inspire and educate, engaging to involve and engaging through the media
and PR.  Highlights of the Media strand are detailed below.  The
conference will provide an opportunity to hear about current and future
developments in the media as well as providing excellent networking
opportunities.

The conference takes place on Thursday 13 and Friday 14 July and
bookings will close on the 7 July.  To book visit
http://www.the-ba.net/scienceinsociety

The future of broadcast and new media communications The session will
look at the future of media and broadcast communications, particularly
new challenges and strategy.  It will explore the impact of new
technologies and the new opportunities they may create for science
communication and highlight the strategic thinking behind them.
SPEAKERS: Professor Jonathan Drori, former Head of Commissioning of BBC
Online, Director of Culture Online at the Department for Culture Media
and Sport and Visiting Industrial Professor at Bristol University &
David Harrison, Senior Technologist, New Technologies, Technology &
Spectrum Operations Group, Ofcom

Adventures in new media
The session will explore how the internet and new media developments are
impacting on science communication.  From blogs to vlogs, webcasts,
podcasts and open access publishing the internet is changing the way
people access and receive information about science.  How are
traditional models of publishing and communicating changing and what
impact does this have on the way scientists undertake their work.
SPEAKERS: Grace Baynes, Head of Marketing and Public Relations, BioMed
Central, Jimmy Leach, Head of content development, Guardian Professional

Pitching ideas - the recipe for success This session will explore how
scientists and science communicators can develop more a successful pitch
to the broadcast media.  It will provide an opportunity to hear from
commissioners about what is driving their agenda and what they are
looking for when making a programme. It will also provide the
opportunity to hear about scientist's experiences of pitching.
SPEAKERS: Andrew Cohen, Series Editor - Horizon, Professor Trevor Cox,
University of Salford

Using TV drama for issues communication
The session will explore the impact of using TV drama to communicate
science, paying particular attention to the Mike Baldwin/Alzheimer's
storyline in Coronation Street.  Participants will be given the
opportunity to explore a practical case study and discuss lessons
learnt.
SPEAKER: Gayle Wing, Alzheimer's Society 

Is the media the best way to get your message out?
The session will explore the planning, delivery and evaluation of PR
campaigns on issues emerging from climate change, focussing particularly
on the evidence base for communications.  What has the media treatment
of the issue of climate change been over the last 10 years and how has
this informed communication campaigns?  Participants will be given the
opportunity to discuss what the evidence base is for evoking change in
the public via communications campaigns.  
SPEAKERS: Tony McDougall, DEFRA, Peter Hambly, Director, Marketing &
Communications, The Carbon Trust, Professor Jacquie Burgess, University
College London

PR Partnerships - Einstein Year's media impact The session will explore
the planning, delivery and evaluation of Einstein Year, focussing
particularly on how the media impact was evaluated and what mechanisms
were built in to allow organisers to evaluate successes and impacts?
How has the UK media impact compared with that of other nations?  What,
if anything, has been done to evaluate the global impact of the
initiative?  Participants will be given the opportunity to discuss how
thinking from Einstein Year can help inform the work they do.
SPEAKERS: Caitlin Watson, Physics in Society Manager, Institute of
Physics, Richard Knight, Managing Director, Mission 21




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