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This year's conference contains sessions in three strands, engaging to inspire and educate, engaging to involve and engaging through the media and PR. Highlights of the Media strand are detailed below. The conference will provide an opportunity to hear about current and future developments in the media as well as providing excellent networking opportunities. The conference takes place on Thursday 13 and Friday 14 July and bookings will close on the 7 July. To book visit http://www.the-ba.net/scienceinsociety The future of broadcast and new media communications The session will look at the future of media and broadcast communications, particularly new challenges and strategy. It will explore the impact of new technologies and the new opportunities they may create for science communication and highlight the strategic thinking behind them. SPEAKERS: Professor Jonathan Drori, former Head of Commissioning of BBC Online, Director of Culture Online at the Department for Culture Media and Sport and Visiting Industrial Professor at Bristol University & David Harrison, Senior Technologist, New Technologies, Technology & Spectrum Operations Group, Ofcom Adventures in new media The session will explore how the internet and new media developments are impacting on science communication. From blogs to vlogs, webcasts, podcasts and open access publishing the internet is changing the way people access and receive information about science. How are traditional models of publishing and communicating changing and what impact does this have on the way scientists undertake their work. SPEAKERS: Grace Baynes, Head of Marketing and Public Relations, BioMed Central, Jimmy Leach, Head of content development, Guardian Professional Pitching ideas - the recipe for success This session will explore how scientists and science communicators can develop more a successful pitch to the broadcast media. It will provide an opportunity to hear from commissioners about what is driving their agenda and what they are looking for when making a programme. It will also provide the opportunity to hear about scientist's experiences of pitching. SPEAKERS: Andrew Cohen, Series Editor - Horizon, Professor Trevor Cox, University of Salford Using TV drama for issues communication The session will explore the impact of using TV drama to communicate science, paying particular attention to the Mike Baldwin/Alzheimer's storyline in Coronation Street. Participants will be given the opportunity to explore a practical case study and discuss lessons learnt. SPEAKER: Gayle Wing, Alzheimer's Society Is the media the best way to get your message out? The session will explore the planning, delivery and evaluation of PR campaigns on issues emerging from climate change, focussing particularly on the evidence base for communications. What has the media treatment of the issue of climate change been over the last 10 years and how has this informed communication campaigns? Participants will be given the opportunity to discuss what the evidence base is for evoking change in the public via communications campaigns. SPEAKERS: Tony McDougall, DEFRA, Peter Hambly, Director, Marketing & Communications, The Carbon Trust, Professor Jacquie Burgess, University College London PR Partnerships - Einstein Year's media impact The session will explore the planning, delivery and evaluation of Einstein Year, focussing particularly on how the media impact was evaluated and what mechanisms were built in to allow organisers to evaluate successes and impacts? How has the UK media impact compared with that of other nations? What, if anything, has been done to evaluate the global impact of the initiative? Participants will be given the opportunity to discuss how thinking from Einstein Year can help inform the work they do. SPEAKERS: Caitlin Watson, Physics in Society Manager, Institute of Physics, Richard Knight, Managing Director, Mission 21 ________________________________________________________________________ This email has been scanned by the MessageLabs Email Security System on behalf of the BA (British Association for the Advancement of Science) ________________________________________________________________________ ********************************************************************** 1. To suspend yourself from the list, whilst on leave, for example, send an email to [log in to unmask] with the following message: set psci-com nomail 2. To resume email from the list, send the following message: set psci-com mail 3. To leave psci-com, send an email to [log in to unmask] with the message: leave psci-com 4. Further information about the psci-com discussion list, including list archive, can be found at the list web site: http://www.jiscmail.ac.uk/lists/psci-com.html 5. The psci-com gateway to internet resources on science communication and science and society can be found at http://psci-com.org.uk **********************************************************************