Dear friends,
I understand we need to reflect upon the terms and reflect upon the
difference between industrial design and product design, I also
understand this definition is sometimes instrumental, as we need to
define ourselves in professional contexts, even if we find the
definition a bit narrow. But here I think it would be much more useful
to reflect upon why do we use the word Industrial Design, especially in
the post-industrial age, in which the use of this term may sound
obsolete.
I believe there is something relevant in the term, that refers to the
traditional industrial logic: in my view the reference could be to the
fact that the "industrial logic" is about reproductibility of products
(or solutions) the formalisation of knowledge the organisation of work
and competences.
Others in this list mainly refer to the historical role of designers as
a bridge between industrial production and applied arts.
I think it would be good to clarify this term, to see whether any of
those meanings is still useful to describe our professional area.
Cheers
Nicola
Associate Professor Nicola Morelli, PhD
School of Architecture and Design, Aalborg University, Denmark
Web: www.aod.aau.dk/staff/nmor
skype: nicomorelli
-----Original Message-----
From: PhD-Design - This list is for discussion of PhD studies and
related research in Design [mailto:[log in to unmask]] On Behalf
Of Luke Feast
Sent: Tuesday, December 19, 2006 8:45 AM
To: [log in to unmask]
Subject: Industrial Design - Joseph Sinel
fyi:
The term "industrial design" is sometimes said to have been coined by
the New Zealand born designer Joseph Claude Sinel around 1920 in the
USA, however Sinel denied this in an interview in 1969.
"... that's the same time [1920] that I was injecting myself into the
industrial design field, of which it's claimed (and I'm in several of
the books where they claim) that I was the first one, and they even say
that I invented the name. I'm sure I didn't do that. I don't know where
it originated and I don't know where I got hold of it."
Joseph Claude Sinel, interviewed by Robert Harper. Jo Sinel: Father of
American Industrial Design. California College of Arts and Crafts, 1972.
p. 24
Luke Feast
MDes Candidate
School of Design
Victoria University of Wellington
New Zealand
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