Jennifer:
Do you think librarians can handle electronic journal sample copies
easily by now...Or would it make sense to print up a quasi-official
print sample copy with the notion "Pre-Publication Print Sample Only"
in the upper right-hand corner of the cover (instead of Vol, Issue)?
Bill Cohen, Publisher
The Haworth Press, Inc.
van Sickle, Jennifer wrote on 4/19/06, 11:25 AM:
> I don't think the title has any influence on a decision to purchase. A
> free online sample copy would be a better marketing tool. It is true
> that librarians hate title changes!
>
> Jennifer van Sickle MLS
> Serials Librarian/Sciences Coordinator
> Trinity College Library
> 300 Summit St.
> Hartford, CT USA 06106
>
> Phone: 860-297-2250
> Fax: 860-297-2251
>
> [log in to unmask]
> -----Original Message-----
> From: An informal open list set up by the UK Serials Group
> [mailto:[log in to unmask]] On Behalf Of Kirsty Luff
> Sent: Wednesday, April 19, 2006 10:58 AM
> To: [log in to unmask]
> Subject: Journal names - does it influence purchasing decisions?
>
> The editor of one of our journals is considering changing the title to
> try and make it more appealing internationally. We would be very
> grateful for feedback about whether a journal title change would
> influences buying decisions. The journal is very international in
> actuality, with a broadly based editorial board and a mix of articles
> from around the world. However, does the name "Journal of the British
> Menopause Society" likely put off readers/librarians abroad? If we
> changed it to "Menopause Health" or "Annals of the Menopause" or
> "Menopause & Ageing" with a subtitle of "journal of the British
> Menopause Society", would this make readers/librarians more likely to
> subscribe to it?
>
> Any comments gratefully appreciated.
>
> Kind regards
>
> Kirsty
>
> Kirsty Luff
> Journals Circulation and Licensing Manager
> Royal Society of Medicine Press
>
>
>
>
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