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Jennifer:

Do you think librarians can handle electronic journal sample copies
easily by now...Or would it make sense to print up a quasi-official
print sample copy with the notion "Pre-Publication Print Sample Only"
in the upper right-hand corner of the cover (instead of Vol, Issue)?


Bill Cohen, Publisher
The Haworth Press, Inc.

van Sickle, Jennifer wrote on 4/19/06, 11:25 AM:

 > I don't think the title has any influence on a decision to purchase.  A
 > free online sample copy would be a better marketing tool.  It is true
 > that librarians hate title changes!
 >
 > Jennifer van Sickle MLS
 > Serials Librarian/Sciences Coordinator
 > Trinity College Library
 > 300 Summit St.
 > Hartford, CT USA 06106
 >
 > Phone: 860-297-2250
 > Fax: 860-297-2251
 >
 > [log in to unmask]
 > -----Original Message-----
 > From: An informal open list set up by the UK Serials Group
 > [mailto:[log in to unmask]] On Behalf Of Kirsty Luff
 > Sent: Wednesday, April 19, 2006 10:58 AM
 > To: [log in to unmask]
 > Subject: Journal names - does it influence purchasing decisions?
 >
 > The editor of one of our journals is considering changing the title to
 > try and make it more appealing internationally.  We would be very
 > grateful for feedback about whether a journal title change would
 > influences buying decisions. The journal is very international in
 > actuality, with a broadly based editorial board and a mix of articles
 > from around the world. However, does the name "Journal of the British
 > Menopause Society" likely put off readers/librarians abroad? If we
 > changed it to "Menopause Health" or "Annals of the Menopause" or
 > "Menopause & Ageing" with a subtitle of "journal of the British
 > Menopause Society", would this make readers/librarians more likely to
 > subscribe to it?
 >
 > Any comments gratefully appreciated.
 >
 > Kind regards
 >
 > Kirsty
 >
 > Kirsty Luff
 > Journals Circulation and Licensing Manager
 > Royal Society of Medicine Press
 >
 >
 >
 >
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