The editor of one of our journals is considering changing the title to
try and make it more appealing internationally. We would be very
grateful for feedback about whether a journal title change would
influences buying decisions. The journal is very international in
actuality, with a broadly based editorial board and a mix of articles
from around the world. However, does the name "Journal of the British
Menopause Society" likely put off readers/librarians abroad? If we
changed it to "Menopause Health" or "Annals of the Menopause" or
"Menopause & Ageing" with a subtitle of "journal of the British
Menopause Society", would this make readers/librarians more likely to
subscribe to it?
Any comments gratefully appreciated.
Kind regards
Kirsty
Kirsty Luff
Journals Circulation and Licensing Manager
Royal Society of Medicine Press
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