Dear Kirsty
Librarians hate title changes. Don't do it!
Peter King
--On 19 April 2006 15:58 +0100 Kirsty Luff <[log in to unmask]> wrote:
> The editor of one of our journals is considering changing the title to
> try and make it more appealing internationally. We would be very
> grateful for feedback about whether a journal title change would
> influences buying decisions. The journal is very international in
> actuality, with a broadly based editorial board and a mix of articles
> from around the world. However, does the name "Journal of the British
> Menopause Society" likely put off readers/librarians abroad? If we
> changed it to "Menopause Health" or "Annals of the Menopause" or
> "Menopause & Ageing" with a subtitle of "journal of the British
> Menopause Society", would this make readers/librarians more likely to
> subscribe to it?
>
> Any comments gratefully appreciated.
>
> Kind regards
>
> Kirsty
>
> Kirsty Luff
> Journals Circulation and Licensing Manager
> Royal Society of Medicine Press
>
>
>
>
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*************
Dr Peter King
Director of Library Services
University of Bristol
Tyndall Avenue, Bristol BS8 1TJ, United Kingdom.
telephone: +44 (0)117 928 8005
fax: +44 (0)117 925 5334
email: [log in to unmask]
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