Simon,
Not sure if you've seen the EU-funded MEPSS
project (Methodology for Product Service System
Innovation) which is not research into the problem
you describe so much as an attempt to develop
methods to make service concept innovation less
messy (and certainly very un-magic, and quite
un-designerly, which is part of the problem with
the outcome).
http://www.vangorcum.nl/nl/snpage.asp?ID=4119
http://www.mepss.nl/index.php?p=intro
Cameron
Simon Clatworthy wrote:
> Dear All
>
> I am working with 3rd Year Industrial Design students on creativity
> methods in the design process. We are particularly focussing upon
> the design of service experiences, but new product development is not
> excluded.
>
> I am looking for methods and assistance to help students with the
> development of concepts. The early stages of product and service
> development are well described, so are the later phases, yet the
> concept phase is elusive.
>
> Concepts are clearly different from ideas. But how? How can
> students explore the solution space for concepts? How do ideas
> suddenly merge to become concepts and are there methods to assist
> this? How can concepts be structured and filtered? How do we
> evaluate concepts?
>
> Generally I see that students are good at generating masses of
> ideas. They are also good at visualising concepts, but they are
> messy when it comes to explaining the process of moving from one to
> the other. My industrial experience also shows that this is a messy
> and 'magic' process. Even large design consultancies admit to hiding
> this from clients because of its messy and highly subjective basis.
>
> Can anybody recommend some literature that can help students
> structure the concept phase of service and product development? Im
> happy if the literature also concludes that the process is messy,
> individual and based upon experience and gut feeling. However, a
> process stage that defines about 80% of project costs must have been
> thoroughly studied by someone?
>
> Regards
>
> SimonC
>
>
>
> Simon Clatworthy
> Professor of Interaction Design
> Institute for Design
> Tel: +47 22 99 71 41
> Mob: +47 911 42 337
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