Resending my mail to Jeffrey to the list (thanks Ken for pointing it 
out)

M P Ranjan
22 November 2005 at 5.05 pm

Prof M P Ranjan
Faculty of Design
Head, NID Centre for Bamboo Applications
Faculty Member on Governing Council (2003 - 2005)
National Institute of Design
Paldi
Ahmedabad 380 007 India

Tel: (off) 91 79 26639692 ext 1090
Tel: (res) 91 79 26610054
Fax: 91 79 26605242

email: [log in to unmask]
web site: http://homepage.mac.com/ranjanmp/


Begin forwarded message:

> From: M P Ranjan <[log in to unmask]>
> Date: 22 November 2005 4:13:56 PM GMT+05:30
> To: "khchanjeffrey (sent by Nabble.com)" <[log in to unmask]>
> Cc: M P Ranjan <[log in to unmask]>, Ken Friedman <[log in to unmask]>
> Subject: Re: [PHD-DESIGN] Black Hats, White Hats, Taxonomy
>
> Dear Jeffrey
>
> I had sent my list of sectors for design action in India to Ken 
> Friedman, off list, since he had requested me for a copy of the same.
>
> We had developed this list (with my students) as part of my 
> undergraduate foundation class at NID in a course called "Design 
> Concepts and Concerns" in 1999 and 2000. Since then we have been 
> revisiting this assignment in many different forms since it gives our 
> students a fairly deep understanding of the emerging fields of design 
> opportunity in India and this does help them in making career choices 
> as the go forward with their education in design.
>
> To share with you and with the list, the full background and rationale 
> for this effort, I am reproducing below my mail message to Ken where I 
> have detailed out the context in which this design sectors list was 
> prepared in 2000 and I had also attached a paper that I had prepared 
> in 2002 about the outcomes of that particular course experience. My 
> attachments included images of maps and models made by my students 
> which I have now placed on my web archive in a folder titled 
> "230_India Design Sectors" and all the enclosures are contained 
> therein: 1. paper titled "Avalanche Effect...", 2. list of sectors 
> .xls file, 3. five jpeg images of models made by students of the 
> design sectors in the Indian economy, in all about 2 mb in total size. 
> These can be downloaded from my web archive at 
> <http://homepage.mac.com/ranjanmp>  click on "MPR's Archives" link  
> and then look inside the folder  "230_India Design Sectors" and 
> download.
>
> The rest is explained in my mail to Ken quoted below. I trust that 
> this will give you a handle on what we have been talking about on the 
> list.
>
> With warm regards
>
> M P Ranjan
> from my office at NID
> 22 November 2005 at 4.10 pm IST
>
> Quote, my mail to Ken..
>
> "Dear Ken
>>
>> I do not have a full paper as yet on the 230 sectors of design for 
>> the Indian economy that is published.  However, I do have a list that 
>> was put together some time ago for use at NID and with my students. 
>> This is a mixed bag of industry types and service sectors where 
>> design is being used in India and these fall under several ministries 
>> of the Government of India.
>>
>> I have been giving an assignment to my students in the "Design 
>> Concepts and Concerns" course since 1999 at NID that requires them to 
>> brainstorm and build a model of the Indian economy from the point of 
>> view of design opportunities that are embedded in our economy. The 
>> very fact that they address these broad perspectives in their 
>> foundation programme we feel that it would influence their career 
>> choices as the go forward in their education at NID and in their 
>> professional lives.
>>
>> I am attaching the list that is longer than 230 in number but the 
>> figure is not an absolute one. However when we had built models of 
>> the sector in the classroom, one of the groups had a logic for 230 by 
>> virtue of their categorisation effort and this figure has stuck in 
>> all my references so far. I am attaching diagrams in low resolution 
>> for you to appreciate how we did this exercise and arrived at the 
>> list of categories of the Indian economy. I had included this in an 
>> invited  paper that I had prepared for publication in Design Issues 
>> (the special issue of India that has just been released) but it was 
>> turned down for lack of space in 2002. My paper was titled "Avalanche 
>> Effect.." (October 2002) based on my course at NID and I had 
>> immediately released it on the PhD list and you will find it there. 
>> The illustrations that I used included the Sectors of the Economy 
>> models by my students and I enclose these for your reference as well. 
>> I think the logic was as follows: two kinds of outputs - Products and 
>> Services: multiplied by five types - hardware, software, 
>> infrastructure, organisation and policy, business models: across 23 
>> broad sectors or ministries gives us 230 classes of sectors that 
>> could use design for development.
>>
>> I do intent to take this further and make a full paper (when time 
>> permits) with a projection of the kinds of institutions that we will 
>> need to build in order to service this enormous task in India (and 
>> elsewhere) in the years ahead. I have already been involved in the 
>> design and establishment of three schools of "design" that address 
>> different sectors of the economy and this way we can find funding 
>> from different ministries to make this happen as we go forward. We 
>> still need to find the core of design capabilities that need to be at 
>> the centre of these plans. I have reports on these initiatives that 
>> were prepared with my involvement over the past ten years or more and 
>> I will be happy to share these with you.
>>
>> Please see the list and the models and give your reactions. We could 
>> discuss this further as design still needs to be understood in the 
>> context of all this complexity in that days to come. As you will see 
>> , it is not a fully developed theory as yet but something that we can 
>> work with towards a better understanding of design at this level to 
>> see its impact at the macro-economic level.
>>
>> With warm regards
>>
>> M P Ranjan
>> from my office at NID
>> 21 November 2005 at 12.40 am IST
>>
>> <Avalanche Effect01.doc>
>> <DCC_230Sector_List_Mstr.xls>
>>
>> <DCC_Min_of_Des_BW_DSC03903.JPG>
>> <DCC_SectorWheel_BW_DSC04017.JPG>
>> <mid_Sector Study Gr2_DSC04017.JPG>
>> <mid_Sector Study Gr4_DSC04014.JPG>
>> <mid_Sector Study Gr5_DSC04016.JPG>
>
> Unquote.
>
> Prof M P Ranjan
> Faculty of Design
> Head, NID Centre for Bamboo Applications
> Faculty Member on Governing Council (2003 - 2005)
> National Institute of Design
> Paldi
> Ahmedabad 380 007 India
>
> Tel: (off) 91 79 26639692 ext 1090
> Tel: (res) 91 79 26610054
> Fax: 91 79 26605242
>
> email: [log in to unmask]
> web site: http://homepage.mac.com/ranjanmp/
>
> On 22-Nov-05, at 7:56 AM, khchanjeffrey (sent by Nabble.com) wrote:
>
>>  Dear Ken, Terry, Ranjan and list,
>>
>> I have heard about the mapping task from previous posts. Would it be 
>> possible to initiate a newcomer on what this project entails a little 
>> more? Is it possible to catch a glimpse of it?
>>
>> I am interested,
>>
>> Jeffrey
>>  Sent from the PhD Design forum at Nabble.com.
>