PRODUCING EFFECTIVE PROMOTIONAL LITERATURE
12 December 2005, London
Promotional materials such as newsletters, pamphlets, posters, and promotional letters have a key part to play in raising the profile of the organisation. They are vital tools for promoting existing and new services, and for encouraging new users to try your range of services, and can be produced in-house on a small budget.
But how many of us are confident that we are getting the most from the time invested in producing promotional material? Does it really work? How can the chances of printed promotional literature being read be dramatically increased?
BENEFITS FROM ATTENDING
This workshop will give participants invaluable tips and techniques for producing promotional materials that will help them spread the word about their services.
BY THE END OF THE EVENT PARTICIPANTS WILL HAVE:
* considered the habits of their readership and what is likely to appeal to them
* explored ideas for producing an effective publicity campaign
* received tips on visual impact of literature
* considered different styles for brochures and how to improve response
* looked at how to use illustrations and headlines effectively.
WORKSHOP LEADER: CHRIS WELLS
Chris lectures on a range of topics including copywriting, editing newsletters, producing effective literature and preparing fundraising strategies and sponsorship proposals. He has worked extensively within the voluntary, public and commercial sectors.
SPECIAL NOTE:
Participants are encouraged to bring current and past copies of their printed material with them.
PLACES ARE LIMITED TO: 24
PROGRAMME:
9.30 Registration and coffee
10.00 Welcome and introduction
10.15 Laying the groundwork, describing the campaign, ideas and the approaches,
audience types and reading habits
11.30 Coffee
11.45 Themes, slogans, logos and all that
1.00 Lunch
1.45 The long and the short of copy - including the effective use of illustration and
emphasis devices
3.00 Tea
3.15 Brochures and leaflet styles, layout that improves response, response devices -
role and practicality
4.30 Workshop review / final comments
4.45 Close
FEEDBACK FROM PREVIOUS PARTICIPANTS:
"Highly interactive and entertaining"
"The most enjoyable and most useful day workshop I have ever been on"
FEES:
CILIP personal members: £140 plus VAT (£24.50) £164.50
CILIP institutional members: £170 plus VAT (£29.75) £199.75
Non members: £195 plus VAT (£34.13) £229.13
CILIP unwaged: £25 plus VAT (£4.38) £29.38
HOW TO BOOK:
TO MAKE A CONFIRMED BOOKING:
Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE
TO PROVISIONALLY BOOK A PLACE:
To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, email [log in to unmask] or visit this workshop's web page at http://www.cilip.org.uk/training/training/mf/producingeffectivepromotionallit.htm
(Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.)
BOOKING FORM:
I would like to book a confirmed place on PRODUCING EFFECTIVE PROMOTIONAL LITERATURE, 12 December 2005, London
Title: ____________ First name: _________________
Surname: ____________________________________
Job title: ____________________________________
Organisation: ________________________________
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Town:________________ Postcode:______________
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Tel___________________ Fax: __________________
Are you a CILIP member? YES __ NO __
Personal* __ Institutional __ Student** __ Unwaged __
* If you are a Personal Member, but your employer is paying, they will still be charged at Personal Member rate.
** The Student rate applies to personal payers only - but not if organisations are paying the fee
CILIP membership no: __________________________
Dietary/special requirements (sensory or physical)
___________________________________________
PAYMENT OF FEE:
Option 1: __ Please send an invoice
(your payment will be due within 30 days of the invoice date).
Please give invoice name and address if different from above:
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PLEASE NOTE: cancellations received on the day will incur the full fee. If a cancellation is received in the seven working days prior to the event, 50% of the fee will be due.
CILIP keeps any personal information you supply for the purpose for which you have provided it. It is not passed to other organisations unless this is made explicit when you supply it or if we are legally required to do so. However the Institute may from time to time wish to send you information about other services or products it provides.
CILIP reserves the right to alter details or to cancel this event should the need arise. CILIP has provision for those in wheelchairs. Induction loops are also available.
CILIP, The Chartered Institute of Library & Information Professionals
Registered Charity no. 313014
Message sent by:
Jodie Angel
Events Assistant, Training & Development
CILIP
7 Ridgmount Street
London
WC1E 7AE
Telephone: 020 7255 0560
Fax: 020 7255 0561
Email: [log in to unmask]
Visit our web pages at: www.cilip.org.uk/training
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