> RAZÓN Y PALABRA
> http://www.razonypalabra.org.mx
> http://www.cem.itesm.mx/dacs/publicaciones/logos/
>
> Issue 41 (Oct/Nov 2004)
> CALL FOR PAPERS
>
> FOCUS THEME:
>
> Tecnology and Communication: Change strategies for a global world.
>
>
> EDITORS:
> Amaia Arribas Urrutia
> Pedro Antonio Rojo Villada
> Inmaculada José Martínez
> Research Group on Social Communication, Cultura and Technology.
> University of Murcia. Spain.
>
> Presentation
>
> This issue aims to explore, from a multidisciplinary point of view,
> the complexity of communication within the Information Society, which
> is becoming a crucial issue for the professions, as well as a
> strategic factor for the social and economic forces. Information and
> Communication Technology (ICT) affects leisure habits, interpersonal
> and professional relations as well as trade liaisons. ICT has become a
> new channel for content spreading in the media, and enterprises have
> had to rethink on how to approach their customers and meet their
> needs, in an environment which has nothing to do with what has been
> done in the past. Given the vast amount of implications which arise
> from the presence of ICT in communicative processes, a list of
> keywords which can serve as guidelines to the contents of the present
> issue is provided below.
>
> KEYWORDS:
>
> ? Institutional/ organisational/ corporate communication
> ? Technology in press, radio and television
> ? Knowledge management
> ? Mass media in the Internet and new media
> ? New advertising formats
> ? Marketing in the Internet
> ? Customer relationship management
> ? Motivation and integration through the ICT (information and
> Communication Technologies)
> ? Intranet and extranet
> ? Electronic trade
> ? Technology and loyalty
> ? Advertising formats online
> ? Internet communication professional profiles
> ? Trade management and globalisation
> ? Global strategies in the media
> ? Business models in the Internet
> ? Virtual reality (VR)
>
> IMPORTANT DEADLINE:
>
> Submission deadline: September 15, 2004
> Date of publication: October/ November, 2004
>
>
> Please, attach your contribution in a MS Word or RTF file to either
> one of the following editors email addresses:
>
> [log in to unmask]
> [log in to unmask]
> [log in to unmask]
>
> Text shall be presented in Times New Roman, size 12 and singled lined.
> Minimum length is of 3000 words. Title shall be presented in black
> capital letters, including below the autor and his/her university or
> research center and 300 words abstract. For references and
> bibliography, please use Harvard standards. Articles in English or
> Spanish are welcome.
>
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