Hi Jason,
Wow there are a lot of questions there. Not sure I can comment on all of
them. However here are a few articles on related subjects from my blog.
Excuse any spelling mistakes, I am a bit slack when it comes to my blog
:)
Link popularity
http://www.boagworld.com/2004/07/link-popularity.html
Are search engines important
http://www.boagworld.com/2004/06/are-search-engines-important.html
How Google ranks your site
http://www.boagworld.com/2004/07/how-google-ranks-your-site.html
How popular is your site?
http://www.boagworld.com/2004/07/how-popular-is-your-site.html
Create effective keyword lists
http://www.boagworld.com/2004/07/creating-effective-list-of-keywords.htm
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Give me a shout if you want to talk about this further.
Paul
Paul Boag [ Director ]
H E A D S C A P E
Web: strategy, usability, design, development, marketing.
www.headscape.co.uk
t: 02392 432 829 | m: 07760 123 120
Click here to send me an instant message
> -----Original Message-----
> From: Managing an institutional web site
> [mailto:[log in to unmask]] On Behalf Of Jason Noblett
> Sent: 03 November 2004 12:58
> To: [log in to unmask]
> Subject: SEO Campaigns (Search Engine Optimisation)- request
> for information.
>
> I am conducting some research into 'SEO Campaigns' and I am
> looking for some guidance from others who have been down this
> road. It seems to be a 'black art' and I am finding it
> difficult to establish fact from myth!
> Are there any reputable companies/software that you have
> dealt with offering such services? I am attempting to expand
> my knowledge in the following area to help formulate a plan
> of action for implementation.
>
> 1) Improving search results from lower levels within a site structure
> 2) Keywords & Search Terms
> 3) Page ranking - overall importance, do's and don'ts!
> 4) Link Popularity
> 5) Paid registration - where to pay and where not to pay! If at all?
> 6) Planning of site architecture, best-practise for robots
> 7) Google's PageRank
> 8) Experience of companies providing such services.
>
> Any help would be greatly appreciated.
>
> Jason Noblett
> Assist. Web manager
> Intranet Services
> London Metropolitan University
>
> [log in to unmask]
>
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