What DO designers do?
To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.
Emil Ruder
To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatise, to persuade, and perhaps even to amuse.
Paul Rand
Design? It's a right brainer.
Robin Hodge
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Robin Hodge BA(Hons) MA, PG Dip (Media), FAETC
Associate Head of School, Art and Design
Centre for Creative and Performing Arts
School of Art and Design
Faculty of Arts
University of Ulster at Magee
T +00 44 (0) 28 7137 5572 (L/Derry)
T +00 44 (0) 28 9026 7275 (Belfast)
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