Dear Maryam,
Have you heard about the Kano Model and QFD? Probably would be a good
idea to take a glance on them. Although they still use surveys in order to
rise customers demands their approach are a bit different of regular
surveys. The Kano Model, my favourite one, has features that have changed
the idea of product quality. There are two papers by Andrews Burns et al.,
1. An Investigation of Customer Delight During Product Evaluation and 2.
Delighting Customers Through Emphatic Design that I think you would like to
take a look.
Best wishes,
Evandro Guimaraes
>From: hale elela <[log in to unmask]>
>Reply-To: hale elela <[log in to unmask]>
>To: [log in to unmask]
>Subject: Consumer analysis
>Date: Tue, 23 Mar 2004 20:57:59 -0800
>
>Dear friends
>
>I am working on "consumer analysis for the design purposes"
and I have found that in this field there is not a systematic methodology as
marketing people or even psychologists have(each designer or company has his
own method).I am looking for a match between existing methods and designers
common requirements .
>I will appreciate any advice from you.
>
>Maryam Afshar
>
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