Maryam,
The Stanford Product Design Program has been using a user centered
needfinding approach loosely based on ethnographic methods to educate
novice designers on this for years. IDEO, Jump Associates, and
Pointforward have all been founded by Stanford Product Design graduates
using these techniques in support of their clients with tremendous success.
I believe that Cheskin and Doblin utilize similar methods in support of
their clients. The Doblin methods have their roots in the methods used at
the Institute of Design at the Illinois Institute of Design.
These are the main academic/industrial methodologies I am familiar
with. I'm sure that many others exist.
We have seen a demand for cultural anthropologists in Silicon Valley grow
as companies realize that their methods can be highly successful in culling
out customer needs that did not make themselves explicit by traditional
marketing methods such as surveys or focus groups.
John
At 08:57 PM 3/23/2004, hale elela wrote:
>Dear friends
>
>I am working on "consumer analysis for the design purposes" and I have
>found that in this field there is not a systematic methodology as
>marketing people or even psychologists have(each designer or company has
>his own method).I am looking for a match between existing methods and
>designers common requirements .
>I will appreciate any advice from you.
>
>Maryam Afshar
>
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