West Midlands Career Development Group invite you to:

Marketing:Gives your Library Wings!
A Workshop with Antony Brewerton.

Do you think marketing is all about selling something to someone who
doesn't really want it?

Do you think PR is for the likes of politicians and pop stars but not for
you?

Well think again!

During his workshop, Antony Brewerton will explore why we all need to be
involved in marketing the Library, it's services and ultimately ourselves.
He will consider the theories behind marketing and lead a workshop exercise
to help you discover what effective and efficient marketing strategies can
work for you, and give your library wings!

Venue: Conference Room 4, Birmingham Public Library
Date: Monday 25th October
Time: 10.30am to 4pm
Price: £35 excluding VAT CDG members,
£50 excluding VAT non-CDG members
(including lunch).
A limited number of free places are also available for students/unwaged.

Booking is essential so please return the attached form.

Aim of workshop
To aid colleagues in the mastery of marketing techniques,
specifically for the promotion of library and information units
and their services

Objectives
To consider the benefits of marketing
To introduce theories of marketing and how they can be practically adopted
by the LIS professional
To explore real-world opportunities for marketing library and information
services in an efficient and effective manner

About ANTONY BREWERTON
Antony is Subject Team Leader (Arts, Social Sciences & Health Care) at
Oxford Brookes University Library.  He was previously at the University of
Reading where (amongst other things) he coordinated Library PR and compiled
the Library's successful entry in the LA/TC Farris Publicity and Marketing
Awards.

He has written and lectured on the image of librarians and the marketing of
library services and was the Library Association's National  Academic
Coordinator for the last National Libraries Week.  He is the Editor of the
SCONUL Newsletter and a member of the SCONUL Advisory Committee on
Communications and Marketing.

Most importantly, he is the Convener of the Oxford Brookes University
Library Marketing Group, the Group that won the CILIP: Chartered Institute
of Library and Information Professionals/Emerald Public Relations and
Publicity Award for a promotional campaign with a budget under £500 for its
imaginative Inspiration Campaign.




Booking Form

Please reserve a place for me at West Midlands Career Development Group
Group's workshop: Marketing: Gives your Library Wings!

Name:.................................................
Address:............................................
.............................................................
.............................................................
Tel:.....................................................
Email................................................

Job Title...........................................
CILIP number.................................

Any special dietary requirements?
.....................................................................................................................

Payment Details

***  I am a member of the Career Development Group....... Course fee is
£35 (excluding VAT)

*** I am not a member of the Career development Group...... Course fee is
£50 (excluding VAT)

*** I am a student or unwaged......... Course is free (limited places
available)



*** I enclose payment - Please make cheques payable to Career Development
Group

*** Please invoice my authority / organisation

Name of organisation ...........................................
Address of organisation..................................................
..........................................................................................
........................................................................................
Internal Reference number ...........................................


NB: No refunds will be made for cancellations after Monday 11th October.
However, delegates can be substituted if required.

Please complete and return to:

Judith Smith
14 The Firs
off Kenilworth Road
Coventry
CV5 6QD

West  Midlands Career Development Group is a group of the Chartered
Institute of Library and Information Professionals.
Registered Charity Number 31301


Posted by:
Jen Dunn
Reader Development and Stock Librarian
Rugby Library
01788 533 250