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West Midlands Career Development Group invite you to: Marketing:Gives your Library Wings! A Workshop with Antony Brewerton. Do you think marketing is all about selling something to someone who doesn't really want it? Do you think PR is for the likes of politicians and pop stars but not for you? Well think again! During his workshop, Antony Brewerton will explore why we all need to be involved in marketing the Library, it's services and ultimately ourselves. He will consider the theories behind marketing and lead a workshop exercise to help you discover what effective and efficient marketing strategies can work for you, and give your library wings! Venue: Conference Room 4, Birmingham Public Library Date: Monday 25th October Time: 10.30am to 4pm Price: £35 excluding VAT CDG members, £50 excluding VAT non-CDG members (including lunch). A limited number of free places are also available for students/unwaged. Booking is essential so please return the attached form. Aim of workshop To aid colleagues in the mastery of marketing techniques, specifically for the promotion of library and information units and their services Objectives To consider the benefits of marketing To introduce theories of marketing and how they can be practically adopted by the LIS professional To explore real-world opportunities for marketing library and information services in an efficient and effective manner About ANTONY BREWERTON Antony is Subject Team Leader (Arts, Social Sciences & Health Care) at Oxford Brookes University Library. He was previously at the University of Reading where (amongst other things) he coordinated Library PR and compiled the Library's successful entry in the LA/TC Farris Publicity and Marketing Awards. He has written and lectured on the image of librarians and the marketing of library services and was the Library Association's National Academic Coordinator for the last National Libraries Week. He is the Editor of the SCONUL Newsletter and a member of the SCONUL Advisory Committee on Communications and Marketing. Most importantly, he is the Convener of the Oxford Brookes University Library Marketing Group, the Group that won the CILIP: Chartered Institute of Library and Information Professionals/Emerald Public Relations and Publicity Award for a promotional campaign with a budget under £500 for its imaginative Inspiration Campaign. Booking Form Please reserve a place for me at West Midlands Career Development Group Group's workshop: Marketing: Gives your Library Wings! Name:................................................. Address:............................................ ............................................................. ............................................................. Tel:..................................................... Email................................................ Job Title........................................... CILIP number................................. Any special dietary requirements? ..................................................................................................................... Payment Details *** I am a member of the Career Development Group....... Course fee is £35 (excluding VAT) *** I am not a member of the Career development Group...... Course fee is £50 (excluding VAT) *** I am a student or unwaged......... Course is free (limited places available) *** I enclose payment - Please make cheques payable to Career Development Group *** Please invoice my authority / organisation Name of organisation ........................................... Address of organisation.................................................. .......................................................................................... ........................................................................................ Internal Reference number ........................................... NB: No refunds will be made for cancellations after Monday 11th October. However, delegates can be substituted if required. Please complete and return to: Judith Smith 14 The Firs off Kenilworth Road Coventry CV5 6QD West Midlands Career Development Group is a group of the Chartered Institute of Library and Information Professionals. Registered Charity Number 31301 Posted by: Jen Dunn Reader Development and Stock Librarian Rugby Library 01788 533 250