Pro-capitalist films:
Boltanski and Chiapello (authors of 'The new spirit of capitalism') suggest that capitalism always has to find its justifications outside itself (being itself intrinsically without values other than its own self-expansion). If one accepts this, one might then expect pro-capitalist films to be those which feed off other socially recognised values to give legitimacy to capital. These might be films in which business is seen to support community, to allow creativity to express itself, to be a 'national' virtue.
Because money, when pursued as a goal in itself, dissolves all other values, it would be nice to think that all such pro-capitalist films unwittingly unmask this parasitical relationship. Wishful thinking.
Martin O'Shaughnessy (Nottingham Trent Uni, UK)
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