Ken,
I agree with your call for intuition backed with reason in design and
in design education. I'm wondering whether it's worth considering a
couple of approaches to that integration. There may be many designers
who can embody both. I think we both would guess that these will be the
design leaders. I think we also both believe that those people should
be encouraged to develop both aspects.
Right now in most cases the reason part lands on design clients' laps.
A few are good at it and a few of those are good at communicating with
their intuitive designers. A few designers are good at the
communication. (That makes few to the third power.)
Many very good designers aren't particularly talented at the reason
part. Perhaps the thrust of their reasoning education should be in
developing trust for those who are good at it and in developing some
insight into dealing with such people and in learning to appreciate
what they do. On the flip side, a population of reasoners who have real
insights into design, true appreciation for the intuitions of
designers, reasoners who can work with intuitors without contempt or
obstruction is needed.
Maybe the integrated design leaders would be the ones who could bridge
the cultural/talent gap. Is there hope for working well without sharing
talents? What do you see as the hopeful signs, the likely paths, and
the main problems to be overcome?
Gunnar
On Sep 19, 2004, at 8:18 AM, Ken Friedman wrote:
> the value of linking intuition and reason for good results in all
> areas of practice, both the professional practice of design and the
> practice of research.
>
> IMHO, we could go a long way to reducing the failure rate of designed
> artifacts and services if designers were to practice reasoned inquiry
> as well as seeking intuitive global optimized solutions.
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