(Please accept my apologies if you receive this notice more than once)
You will find information below on two forthcoming seminars from ALPSP. To book for either of these please contact Lesley Ogg on tel: 01245 260571, fax: 01245 260935 or email: [log in to unmask]
Learning from Users 4 July 2003
Chair: Richard Gedye, Oxford University Press
Understanding what users do and what they want is critical to developing successful print and electronic information products and services. Publishers need to know who their users are, how they find and use information, and how they behave when faced with choices. Many research studies have been done to document how users behave; much can also be learned from the electronic logs of what users actually do. This seminar summarises in a practical way what we know about user behaviour and what publishers can do to learn more about their own users. Hard data on what users want and how they behave will allow publishers to make informed decisions on new products and services. This seminar will explain how to get it.
Who should attend
· Publishers in marketing, market research, sales, and customer service who want to understand their customers' needs and preferences.
· Publishing management, editorial, and new business development staff who plan new products and services, and technical staff who design them.
· Marketing and technical staff who analyse usage statistics and user logfiles.
Further details can be found at: www.alpsp.org/s040703.htm
Journal Development 23 September 2003
Chair: Leon Heward-Mills, Thomas Telford
This full day seminar will examine how learned, professional and society journals have been changed successfully to meet the needs of readers, authors, subscribers and societies. Presentations and case studies focus on various elements of journal development such as editorial, electronic, online and marketing.
Who should attend
Editors, publishers and society officers wishing to learn how others have developed journals and how to apply that experience to their own list.
Further details can be found at : www.alpsp.org/s230903.htm
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Debbie Stoddart
Email: [log in to unmask]
Telephone:+44 (0)1780 757005
Fax: +44 (0) 1780 762057
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