(Please accept my apologies if you receive this notice more than once)
You will find information below on two forthcoming training courses from ALPSP. To book for either of these please contact Lesley Ogg on 01245 260571, fax: 01245 260935, or email [log in to unmask]:
Business Management of Journals 10 June 2003
This course will help journal managers to use and interpret financial information to manage their journals effectively by identifying significant trends and developing appropriate plans and budgets to respond to these. Participants will study three different journals (reflecting humanities, sciences and clinical medicine) each facing different problems and development opportunities. The course is aimed at Journal managers with at least two years' experience who have responsibility for their publications' financial contribution.
Further details can be found at: www.alpsp.org/tBMJ100603.htm
Design for Marketing - an Introduction 19 June 2003
Design is a crucial element in any marketing project. Whether you are doing the design yourself or using a designer, you need to understand the principles involved. Topics to be covered include: what works and what doesn't, design for impact and design for readability, working with colour, when to brief a designer, how to brief a designer, project management, working with your printer and branding. This course is aimed at marketing professionals who have little design experience or training.
Further details can be found at : www.alpsp.org/tDM190603.htm
ALPSP training courses are tailored to meet the requirements of both the academic and the professional publishing market. All courses are held at the Kings Fund, 11-13 Cavendish Square, London.
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Debbie Stoddart
Email: [log in to unmask]
Telephone:+44 (0)1780 757005
Fax: +44 (0) 1780 757005
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