hi nancy,
the paper i have found is this reference below.
All Dressed Up With Something to Say: Effects of Typeface Semantic
Associations on Brand Perceptions and Consumer Memory
Childers T. L.; Jass J.
Journal of Consumer Psychology, 1 March 2002, vol. 12, no. 2, pp. 93-106(14)
Lawrence Erlbaum Associates, Inc.
In this research, a conceptual framework is developed that addresses the
impact of typeface semantic cues within a marketing context. Visual
properties of typefaces are conceptualized as communicating unique semantic
associations to individuals distinct from the content of the written words
they clothe. Typeface associations are investigated across varying levels of
involvement in terms of their effect upon brand perceptions. These
associations also influenced the memorability of advertised benefit claims.
Memorability was enhanced as the degree of consistency among typeface
semantic cues, advertisement visual cues, and advertisement copy claims
increased. Extensions of this framework focus on obtaining a more complete
understanding concerning the semantic pathways through which typefaces
convey meaning.
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haig bedrossian
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> Folks,
> I am looking for research on the impact of typography on marketing. Does font
> style and size affect sales of products? How does the design of the printed
> page impact on product marketing, etc. If anyone can direct me to research I
> will appreciate it.
> Nancy Blossom
> Washington State University
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haig bedrossian
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617.669.5931
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