Dear collegues,

Here is the announcement regarding a seminar on National Design Policies in
Europe, held in Paris on January 9.
This seminar will allow you to know more about the implications, actors,
breadth of design policies organized at a national or regional level.

In the last five years ,large scale design promotion actions have been
implemented at a national level in various European countries
(Ireland,Norway,Finland etc.)
The presentations will higlight some interesting points :
> Why design appears as a major actor for economical and social development
?
> What are the challenges of a national design policy ?
> What are the critical factors for its implementation ?
> How does such a policy impact on design promotion ?
> What are the opportunities for European cooperation offered by these
policies?

The seminar is aimed primarily at design promotion bodies,professionnal
bodies and administrations concerned with design,but all people interested
in innovation and economical development policies are welcome.

This seminar will also offer you the opportunity to build partnerships.We
will offer a short slot of time where you might be able to present to the
audience a project that you would like to develop with other partners.

Language will be English and French (simultaneous translation). Registration
fees : 70 euros (including lunch).

Please register before Dec.31st, by sending a mail to [log in to unmask]
Use the same mail for any inquiries you might have.

We are looking forward to seeing you in Paris,

Jean Schneider
Chargé de projet /APCI
Project manager /APCI
(+33)(0) 661 350 357
[log in to unmask]
www.apci.asso.fr

PROGRAMME OF THE DAY :
Challenges of design promotion in Europe
Seminar organised by APCI with the support from the French ministry for
industry
(simultaneous translation provided)
Auditorium -Level 0 -Cité des sciences et de l ’industrie,28 avenue Corentin
Cariou,Paris.

09h00 >09h30 Registration
09h30 >09h45 Introduction

09h45 >10h15 Commonalities and differences between 5 national design
policies recently implemented in Europe
(Denmark,Finland,Ireland,Norway,Sweden);
SPEAKER : Prof.Ken Friedman,Denmark Design School & Norwegian School of
Management
10h15 >10h30 Discussion

10h30 >11h00 National design policies as a vision of society:The «innovative
caring society » (Sweden);
SPEAKER : Robin Edman,Director,Swedish Industrial Design Foundation
11h00 >11h15 Discussion
11h15 >11h30 Break

11h30 >12h00 The development of "Barcelona-Catalonia as a design cluster";
SPEAKER : Isabella Roig,Director, Barcelona Design Center
12h00 >12h15 Discussion

12h15 >12h45 Irish Design Initiatives 1&2;
SPEAKER : Andrew Bradley,Bradleymcgurk Partnership
12h45 >13h00 Discussion,roundup of the morning

13h00 >14h30 Lunch

14h30 >15h30 National design policies objectives :the role of design
promotion bodies;
SPEAKERS : Steinar Amland, Beda, and Peter Zec, President-elect,Icsid
15h30 >15h45 Discussion

15h45 >16h45 Open floor:proposals for partnerships
(each guest who is looking for partners will be able to make a 5/8 minutes
presentation).

16h45 >17h00 A view from the European Commission;
SPEAKER : Elie Faroult, EU/Directorate for Research, «Knowledge based
Society and economy » Unit
17h00 >17h15 Conclusions:themes for the conference end of 2004.
17h15 >17h30 Closing of the seminar.