Apologies for cross posting
The Publicity & Public Relations Group
Annual Conference & AGM
Create a Brand New Image - the challenge and benefit of marketing your
library service
November 7-9th 2002, Thistle Hotel, Grasmere, Cumbria
What's it all about...
Do our users see libraries as a leading information brand? Or do they turn
to the www? If the latter is the case, it is likely that they will spend
much unproductive time searching vaguely for their information needs. It
has never been more important for library and information services to brand
and market their value, credibility and products. Our resources and
specialist staff should be recognised by individuals, business and
commerce, and government as forming the leading brand in information
provision, educational support recreation and leisure.
We have chosen our speakers carefully to ensure that you will receive a
comprehensive overview of the ways in which branding and marketing can
benefit your service. Each of our speakers is able to draw on wide
experience of branding and marketing in libraries and information services.
All our speakers have been briefed to provide practical ideas through formal
presentations, discussion and workshops to effect the exchange of ideas and
experience between themselves and delegates.
We aim to provide an understanding of:
The need to brand and market our services
The challenges of branding and marketing
Managing the process
The benefits
Who should attend:
The conference has been designed to benefit any person who is involved in
the promotion and marketing of any type of library or information service.
Who will benefit:
Those of you who attend will take away many practical ideas and solutions to
develop with your organisations and staff. Put in to action, these ideas
will help you to reach those who are unaware of the value and credibility of
your service; those who are already stakeholders in your service will come
to recognise the library as a leading brand in information provision. The
library gains credibility all round.
We look forward to seeing you at Grasmere!
For your copy of the brochure and booking form, please email:
[log in to unmask] or telephone 0115 848 2256.
Don't forget to include your name, postal address and email
|