Dear Jacques,
My suspicion is that designers need to go far deeper than simply meet
the needs and expectations of all their stakeholders. Although I have
little more than intuition to go on at this moment, I suspect that
designers should also take account of the "evolutionary envelopes"
within which their work exists. I believe it is becoming increasingly
clear that evolutionary processes underly the journey of sociocultures
through time, and that we can identify these particularly through
macrohistorical studies. As societal change accelerates, we can
increasingly see these processes within our own lifetimes, something
which was not available to our predecessors until very recently.
The failure of so many designs in the marketplace may be, in part,
because they are not consonant with these broader processes.
Sadly, this is just a hunch at the moment!!
Kindest,
John
> Jacques Giard wrote:
>
> Graphic designers are not the only ones who fail to fully understand
> the causal and contextual relationships of their creation, Designers
> in other disciplines are equally fascinated by, if not obsessed with,
> the cause at the expense of the effect. For these people, design
> becomes an end in itself and not a means to an end. For example,
> architects often perceive buildings as nothing more than large-scale
> artifacts, and industrial designers seek validation by having their
> artifacts selected by one museum or another, irrespective of their
> validity in the marketplace and the user.
>
> If designing is creating meaning, as Krippendorf rightly claims, then
> designers must go beyond the mere creation of visual messages and
> delve as well into their interpretation by the intended audience. And
> the audience is not only other designers.
>
> Jacques Giard, PhD
> Professor and Director
> School of Design
> College of Architecture and Environmental Design
> P (480) 965-1373
> F (480) 965-9717
--
John A. Broadbent,
Faculty of Design, Architecture & Building,
University of Technology, Sydney,
PO Box 123
Broadway, New South Wales
Australia 2007.
Tel: (61) 2 9514 8986
Fax: (61) 2 9514 8787
Email: [log in to unmask]
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