Online Information 2002 - Best Stand Awards
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Every year at the Online Exhibition in London, UKOLUG judges the Best Stand
Award. "Best" does not necessarily mean biggest or most lavish. In fact, in
previous years, some of the smaller exhibits have been winners.
As well as appearance, other factors that are taken into consideration are
whether or not there is clear information on what the company does, how inviting
the stand is to visitors, and the attitude and knowledge of the staff. Do they
know what they are talking about? Do they understand the enquirers’ needs? Do
they answer the questions that they are asked rather than ones of their own
choosing? How polite and friendly are they?
This year Learned Information, who organise the event, decided that there should
be two awards: one for the best shell stand, using the basic "shell" supplied by
the organisers of the event, and one for best free standing exhibit.
The winner of the best shell stand was Sue Hill Recruitment. The stand was
simply, but stylishly decked out in black and red with a few tasteful seasonal
decorations. As befits a recruitment agency, the emphasis was on *people*, and
staff calmly dealt with the most idiotic questions that the UKOLUG Mystery
Shoppers could think of!
The winner of the best free-standing exhibit was Bureau van Dijk. With a
splendid design in their corporate colours, products were easily identifiable
and, despite its large size, the stand had an open and inviting feel. Above all,
though, the Mystery Shoppers were very impressed by the friendliness and
knowledge of the staff, and the lengths to which they happily went to answer
difficult questions.
Sue Hill Recruitment can be found at http://www.suehill.com/
Information about Bureau van Dijk and their products can be found at
http://www.bvdep.com/ and http://www.bvdsuite.com/
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Karen Blakeman
UKOLUG Hon. Secretary
mailto:[log in to unmask]
Tel: +44 118 947 2256
Fax: +44 870 056 8547
Mobile: 07764 936733
Postal address: 88 Star Road, Caversham, Berkshire, RG4 5BE
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